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2018.07.02 (W27)
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==========================================================================================
Huawei - 2018.06.14 16:00
==========================================================================================
Anna Klevtsova
CLA - 100% Practical
Carlos Lloret
CTO - Tech Hacker
Unai Ruiz
CEO - Live Hacker
Soul of an engineer since a young age tackling any challenge with an analytical open mind and a relentless passion to come up with the most innovative and efficient solution.
Having a firm belief that technology should improve our daily lives, I'm constantly devising new ways to automate and optimize processes/tools/solutions to achieve the most efficient and beneficial outcome.
...
I am a Philomath and Sophophile who loves technology and coaching. As a Computer system Engineer, I have worked in many different IT positions but what I really like is the interaction with people and bringing tech to the next level.
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1.PERSONAL GROWTH
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2.BUSINESS
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-- B2B ---
Dar sentido a las organizaciones
Como nos va a fortalecer a amabos
Buen ambiente de trabajo
Buena o mala inversion de tiempo?
Ponerte en la piel del otro?
Saben comprar bien?
Como valoro si es gasto o inversion
Que veo de ti
Adaptavilidad
B2B2B
Divo del conocimento aplicado a ....
Hacer grandes preguntas
EXpertos en problemas
iki guy
te gusta
no se te da mal
te pagan
haces el bien
--
Roadmap of
Development
(18 months)
Team description
+ anything else
domingo, 8 de julio de 2018
domingo, 11 de marzo de 2018
2018.03.05 (W10)
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2018.03.05 (W10)
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1.PERSONAL GROWTH
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===============================================================
2.BUSINESS
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### Why don't more startups target the enterprise? - Quora
Title | URL
---------------------------------------|-----------
* Why don't more startups target the enterprise? - Quora | https://www.quora.com/Why-dont-more-startups-target-the-enterprise
"#1 Deep-ish Domain Expertise Generally Required. You can't start a CRM company unless you have deep CRM experience on the team. With customers, end users, years in the trenches. On the other hand, you can simply "copy and improve" a lot of consumer apps. It worked for Instagram, Pinterest, Facebook, etc.
#2. You Can't Do Cr*p With a Seed Round in The Enterprise. $750k gets you very far along, post MVP, in a consumer start-up. In the enterprise, it gets you almost nowhere. A prototype, yes. Customers? Maybe not. A sales team? No way. Demand gen marketing? Fuggedaboutit. It's $2m to get anywhere. Maybe you self-fund that from cash flow ... you don't necessarily need VC $$$ -- but one way or another you'll need about $2m minimum to get true traction. There's no huge viral coefficient in selling to businesses.
These 2 factors simply mean there aren't going to be as many enterprise start-ups. 'Cause 2 guys and a couple of Macs can't get it off the ground."
* How did Richard Branson choose his CEOs for his many ventures? - Quora | https://www.quora.com/How-did-Richard-Branson-choose-his-CEOs-for-his-many-ventures
Saying no to traditional job interviews - “what didn’t you get a chance to include on your resume?
Reinventing who a CEO is - who will make the difference and create this little spark that a business needs.
Skills don’t determine a person, but personality does! - “most skills can be learned, but it is difficult to train people on personality”.
Looking at the big picture - Will he/she be able to draw lines between his experience and skills to develop them in another environment?
* What's the difference between Owner, CEO, and COO? - Quora | https://www.quora.com/Whats-the-difference-between-Owner-CEO-and-COO
Regarding differences, what is different in the three job roles are:
Who they are answerable to
What kind of responsibilities they have
How they work on a daily basis
* How can my computer have 8 CPUs but only 4 cores? I'm confused about these two concepts. - Quora | https://www.quora.com/
How-can-my-computer-have-8-CPUs-but-only-4-cores-Im-confused-about-these-two-concepts
The parallel execution of two threads completed in about 20% faster (20% more throughput).
This mean that each thread was running 40% slower (40% less throughput of a single thread, or 66% more latency).
This means that with CPU threads you trade 20% throughput for 66% latency. I'm not sure it is a good trade.
* What are some lesser known facts about Steve Jobs? - Quora | https://www.quora.com/What-are-some-lesser-known-facts-about-Steve-Jobs
* When you have not a penny in your pocket, nobody gives you a job, and you have a small family, how to start business from that situation? - Quora | https://www.quora.com/When-you-have-not-a-penny-in-your-pocket-nobody-gives-you-a-job-and-you-have-a-small-family-how-to-start-business-from-that-situation
Tom Nault - LinkedIn | https://www.linkedin.com/in/tomnault/
Tom Nault
*Why are jobs at Google, Facebook, Amazon seen as equally appealling while getting into Google is very unlikely and getting into Amazon is cake? - Quora | https://www.quora.com/Why-are-jobs-at-Google-Facebook-Amazon-seen-as-equally-appealling-while-getting-into-Google-is-very-unlikely-and-getting-into-Amazon-is-cake
* What are some of the 'ultimate sins' when it comes to marketing and/or sales in early stage companies? - Quora | https://www.quora.com/What-are-some-of-the-ultimate-sins-when-it-comes-to-marketing-and-or-sales-in-early-stage-companies
A. Hiring a B player for VP of Sales because this is the best person you can find.
B. Keep a weak VP of Sales once you realize you’ve made a mistake.
C. Setting the initial revenue targets for your VP of Sales.
D. Thinking you have a repeatable sales process when you don’t.
E. Hiring for growth that doesn’t happen.
F. Farming out a portion of your sales activity to an outside consultant.
Onto marketing screw ups. At the top of the list is…
A. Paying for leads
B. Not having a marketing plan.
C. Jumping from plan to plan.
D. Having too many marketing channels at once.
E. Not measuring your results.
F. You’re not spending enough money on marketing.
* How much commission on sales should be given to our first sales person who doesn't have a salary? - Quora | https://www.quora.com/How-much-commission-on-sales-should-be-given-to-our-first-sales-person-who-doesnt-have-a-salary
I think therefore, since you and My company too, are "sharing the risk" with the new sales person(salary or payment comes when the company gets revenue) the salary or bonus therefore should be 30-50% above what you would normally pay a good staff( in this case $10,000)
So if my monthly revenue is $800,000/ month. I should be giving him 2% of Mrr($16,000)
Pay them somethin
You need to lay SOMEthing on the table that they earn when they walk through the door. Then they work for you.
* Is it worth doing the Machine Learning Crash Course by Google or is Andrew Ng’s Coursera course better? - Quora | https://www.quora.com/Is-it-worth-doing-the-Machine-Learning-Crash-Course-by-Google-or-is-Andrew-Ng-s-Coursera-course-better
IBM Cloud - Cloud Infrastructure, Apps & Platform Services | https://console.bluemix.net/
...
2018.03.05 (W10)
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1.PERSONAL GROWTH
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2.BUSINESS
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### Why don't more startups target the enterprise? - Quora
Title | URL
---------------------------------------|-----------
* Why don't more startups target the enterprise? - Quora | https://www.quora.com/Why-dont-more-startups-target-the-enterprise
"#1 Deep-ish Domain Expertise Generally Required. You can't start a CRM company unless you have deep CRM experience on the team. With customers, end users, years in the trenches. On the other hand, you can simply "copy and improve" a lot of consumer apps. It worked for Instagram, Pinterest, Facebook, etc.
#2. You Can't Do Cr*p With a Seed Round in The Enterprise. $750k gets you very far along, post MVP, in a consumer start-up. In the enterprise, it gets you almost nowhere. A prototype, yes. Customers? Maybe not. A sales team? No way. Demand gen marketing? Fuggedaboutit. It's $2m to get anywhere. Maybe you self-fund that from cash flow ... you don't necessarily need VC $$$ -- but one way or another you'll need about $2m minimum to get true traction. There's no huge viral coefficient in selling to businesses.
These 2 factors simply mean there aren't going to be as many enterprise start-ups. 'Cause 2 guys and a couple of Macs can't get it off the ground."
* How did Richard Branson choose his CEOs for his many ventures? - Quora | https://www.quora.com/How-did-Richard-Branson-choose-his-CEOs-for-his-many-ventures
Saying no to traditional job interviews - “what didn’t you get a chance to include on your resume?
Reinventing who a CEO is - who will make the difference and create this little spark that a business needs.
Skills don’t determine a person, but personality does! - “most skills can be learned, but it is difficult to train people on personality”.
Looking at the big picture - Will he/she be able to draw lines between his experience and skills to develop them in another environment?
* What's the difference between Owner, CEO, and COO? - Quora | https://www.quora.com/Whats-the-difference-between-Owner-CEO-and-COO
Regarding differences, what is different in the three job roles are:
Who they are answerable to
What kind of responsibilities they have
How they work on a daily basis
* How can my computer have 8 CPUs but only 4 cores? I'm confused about these two concepts. - Quora | https://www.quora.com/
How-can-my-computer-have-8-CPUs-but-only-4-cores-Im-confused-about-these-two-concepts
The parallel execution of two threads completed in about 20% faster (20% more throughput).
This mean that each thread was running 40% slower (40% less throughput of a single thread, or 66% more latency).
This means that with CPU threads you trade 20% throughput for 66% latency. I'm not sure it is a good trade.
* What are some lesser known facts about Steve Jobs? - Quora | https://www.quora.com/What-are-some-lesser-known-facts-about-Steve-Jobs
* When you have not a penny in your pocket, nobody gives you a job, and you have a small family, how to start business from that situation? - Quora | https://www.quora.com/When-you-have-not-a-penny-in-your-pocket-nobody-gives-you-a-job-and-you-have-a-small-family-how-to-start-business-from-that-situation
Tom Nault - LinkedIn | https://www.linkedin.com/in/tomnault/
Tom Nault
*Why are jobs at Google, Facebook, Amazon seen as equally appealling while getting into Google is very unlikely and getting into Amazon is cake? - Quora | https://www.quora.com/Why-are-jobs-at-Google-Facebook-Amazon-seen-as-equally-appealling-while-getting-into-Google-is-very-unlikely-and-getting-into-Amazon-is-cake
* What are some of the 'ultimate sins' when it comes to marketing and/or sales in early stage companies? - Quora | https://www.quora.com/What-are-some-of-the-ultimate-sins-when-it-comes-to-marketing-and-or-sales-in-early-stage-companies
A. Hiring a B player for VP of Sales because this is the best person you can find.
B. Keep a weak VP of Sales once you realize you’ve made a mistake.
C. Setting the initial revenue targets for your VP of Sales.
D. Thinking you have a repeatable sales process when you don’t.
E. Hiring for growth that doesn’t happen.
F. Farming out a portion of your sales activity to an outside consultant.
Onto marketing screw ups. At the top of the list is…
A. Paying for leads
B. Not having a marketing plan.
C. Jumping from plan to plan.
D. Having too many marketing channels at once.
E. Not measuring your results.
F. You’re not spending enough money on marketing.
* How much commission on sales should be given to our first sales person who doesn't have a salary? - Quora | https://www.quora.com/How-much-commission-on-sales-should-be-given-to-our-first-sales-person-who-doesnt-have-a-salary
I think therefore, since you and My company too, are "sharing the risk" with the new sales person(salary or payment comes when the company gets revenue) the salary or bonus therefore should be 30-50% above what you would normally pay a good staff( in this case $10,000)
So if my monthly revenue is $800,000/ month. I should be giving him 2% of Mrr($16,000)
Pay them somethin
You need to lay SOMEthing on the table that they earn when they walk through the door. Then they work for you.
* Is it worth doing the Machine Learning Crash Course by Google or is Andrew Ng’s Coursera course better? - Quora | https://www.quora.com/Is-it-worth-doing-the-Machine-Learning-Crash-Course-by-Google-or-is-Andrew-Ng-s-Coursera-course-better
IBM Cloud - Cloud Infrastructure, Apps & Platform Services | https://console.bluemix.net/
...
domingo, 4 de marzo de 2018
2018.02.26 (W09)
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2018.02.26 (W09)
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1.PERSONAL GROWTH
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*How Leaders Create and Use Networks
Herminia IbarraMark Lee Hunter
FROM THE JANUARY 2007 ISSUE
https://hbr.org/2007/01/how-leaders-create-and-use-networks#comment-section
* 8 Simple Ways to Become a More Impressive Public Speaker - LinkedIn | https://www.linkedin.com/pulse/8-simple-ways-become-more-impressive-public-speaker-betty-liu/
...
domingo, 4 de febrero de 2018
2018.01.029 (W05)
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2018.01.029 (W05)
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1.PERSONAL GROWTH
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2.BUSINESS
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* What should matter most in businesses?
Create customers, Marketing and innovation create the value [that customers seek], and marketing is the distinguishing of the two.
Marketing is the distinguishing, unique function of the business.” - Peter Drucker
Advertising is something done by Marketing when it is determined how, why, where, when, and for whom to do so.
The job of Marketing is to make Sales superfluous
Marketing creates those customers who want nothing else but that business.
What matters most in business is the market.
1.Who are the customer, partners, investors, competitors…
2.what are the trends, threats, opportunities, and weaknesses..
3.where should we advertise, how, and why…
4.what should we build
5.how do we price it??
* DECK = One mini page
The deck version of the elevator pitch is The One Slide.
5-6 bullet points:
What is It, With Context (With Comps)
Why It Will Be Big -- Market Size, etc.
The Team -- In One Sentence. Why You're The Right Team, Ideally.
Key Metrics -- If Any. ARR + Growth. Whatever you've got.
* ### What should matter most in businesses? - Quora
Title | URL
---------------------------------------|-----------
What should matter most in businesses? - Quora | https://www.quora.com/What-should-matter-most-in-businesses
Gordon Miller - Quora | https://www.quora.com/profile/Gordon-Miller-21
Gordon Miller - LinkedIn | https://www.linkedin.com/in/gordongmiller/
How do I identify a business opportunity? - Quora | https://www.quora.com/How-do-I-identify-a-business-opportunity
What makes a compelling pitch slideshow? - Quora | https://www.quora.com/What-makes-a-compelling-pitch-slideshow
What are the best practices, guidelines, and/or resources for initiating an enterprise software (SaaS) pilot with a Fortune 500 company? - Quora | https://www.quora.com/What-are-the-best-practices-guidelines-and-or-resources-for-initiating-an-enterprise-software-SaaS-pilot-with-a-Fortune-500-company
What is the main differences between a startup and a Traditional Business? - Quora | https://www.quora.com/What-is-the-main-differences-between-a-startup-and-a-Traditional-Business
Estrategia y táctica - davidsoler.es | https://www.davidsoler.es/estrategia-y-tactica/
* BUSSINESS PLAN FULL
Que hay que desarrollar
Fases
q es secuencial -> technologia
q es apilable -> marketing + sales
time to market -> min 2 years
VALORAR COMO EMPRENDEDOR
VALORACION DE EQUIPO!!! par poder levantar dinero
Valoracion empresa
Potencial de salida
TIR (por cuanto sales y cuantos años tardas en salir - es un porcentage de lo inicia %)
Las mejores empresas las que mas altas son las que mejor funcionan
Vendian un gran potencial y tenian gran equipo
Mercado - en que valoracin estan las otras empresas como yo que salen a pedir dinero
Cuanto quieres dar
BUSSINESS PLAN CONSERVADOR
Conservador
Pq no los otros
Enfocar mucho -> mercado
Ventaja competitiva - case study
Como la haces sostenible
ej:la vanguardia no fue capaz de ...
Nosotrso hemso empezado de zero, no tenemso una inercia, una burocracia, un atecnologi que no podemos tirar a la basura
Las disrupcione stecnologicas es dificil que lo lleven desde dentro
ANEXO
Magnitudes
Anexo legal
Anexo tecnico
Anexo ventas|Marketing
* PITCH 10 DECK
1.Company name + tagline
2.Problem/oportunity
3.Value proposition
4.Underlaying magic
5.Business Model
9.Go to market plan -
7.Competitive analysis
8.Managment Team
9.Finalcial Projection and Key Metrics
10.current status, acomplisment up to date use of funds
METAFORA:
TESLA : Next generation cars
IONDROID : Next generation chips
NOTAS:
Roper sinergias es dificil
Demostrar que estas cerca de vender o vendiendo
Que somos nosotros? En que somos nativos?
Te estoy ofreciendo una solucion, pero que te pido a cambio?
Circuito de esperiencia del cliente
Como coge el mercado la nueva tech
La ultima trasparencia es clave!!!
para enviar diferente que para presentar
enviar - puedes poner un resumen - puntos claves
para presentar, un call to action claro y datos de contaxtos personales
Modelo de producto vs modelo de patentes
Pedir 3 cosas!!!
HISTORIA:
Bateria
How often you wish you have that extra juice in the phone
Fluidity
EX - Tv 1080p
How often if you play a game or you do some intese job in the phone you notice is getting hot
Not only runs battery faster but deterioreting the battery faster
Watching a video, scrolling n the maps and you
* How to make every mobile moment a brand-builder
https://www.thinkwithgoogle.com/consumer-insights/consumer-mobile-brand-content-interaction/
Lags are lethal
When people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future
53% of mobile site visits are abandoned if pages take longer than three seconds to load
people today have 2X more interactions with brands on mobile than anywhere else
* How You Sell Is More Important Than What You Sell - Here's Why - LinkedIn | https://www.linkedin.com/pulse/how-you-sell-more-important-than-what-heres-why-chris-orlob
Only after they’ve told this story do they introduce their product.
In short, they aren’t succeeding because of what they sell.
They are killing it because of how they sell:
They sell the subscription economy as a concept...
...how it’s changing the world...
...and what that means for their customers.
* These Are the Worst 13 Words to Use During Sales Calls, According to New Data - Gong | https://www.gong.io/blog/worst-words-to-use-on-sales-calls/
--- 10 DECK ---
* Que busca un inversor
Teener todo mas parametrizado
Mas atencion al detalle
* Estrategia y táctica
https://www.davidsoler.es/estrategia-y-tactica/
La estrategia tiene que ver con lo que queremos conseguir.
Son las grandes líneas maestras y responden, siempre, a un profundo conocimiento de lo que hace nuestra competencia y de lo que quiere nuestro cliente.
La táctica es el detalle de cómo vamos a poner la estrategia a trabajar, que herramientas usaremos y cómo.
La estrategia es de largo plazo mientras la táctica se centra en el corto plazo.
Una decisión estratégica es estar en Redes Sociales para acercar la compañía a nuestros clientes y darles un mejor servicio.
La decisión táctica sería estar en Twitter porque es allí donde se concentra el grueso de nuestros clientes y donde podemos dar una mejor y más rápida respuesta.
Sabes para que estás, para que haces algo
PASOS:
1.Saber quiénes son, o quieres que sean, tus clientes. Siempre puede haber varios targets y, la mayoría de las veces, hay un core-target, aquel que es el más importante ya sea por volumen o por gasto que realizarán o por cualquier razón.
2.Tener claro que ha hecho y que hace la competencia. Donde tiene más éxito.
3.Conocerse muy bien a uno mismo. Entender y aceptar tus limitaciones pero también saber en que eres bueno. Todos somos muy buenos en algo, en algo aportamos más valor que el resto. Eso es lo que nos diferencia. Eso te lleva a establecer el posicionamiento.
4.Pensar, pensar y pensar. Ponerse objetivos acorde con todo lo anterior. Y escribir un DAFO ¡Que es una cosa sencillísima pero de gran ayuda!
5.Una vez tengas todo esto hecho podrás hacer, de una manera rápida y sencilla, una táctica que te ayude a conseguir tus objetivos y alcanzar el posicionamiento deseado.
6.Y por último: dudar, replantearse las cosas, analizar y mejorar.
Estrategia vs Tactica
-Estrategia comercial?
Como voy a crear la marca
-Tactica
Brand awarness
*
La discusion cuando algo es imposible pero hay que pagar?
Qye voya pagar con mi dinero
---
What are the most difficult challenges you are facing at this time? (Besides funding)
- Que mi solucion sea vista como lo necesario para hacer el nevo iphone
Visibilidad
Marketing relacional – quiero llegar ami cliente
Estudio de mercado par aver que orientacion de Mercado
No he podido llegar ami cliente
Porque no les interesa? Noconocemos el mercado?
Desarrollar un studio de Mercado/markeing para saver si el product que vendo e sinteresnat o no y pq?
Con mi potencial de x
-Conseguir que las grandes companies entiendan que la tec es un salto cualitativo en la mejora de los sistemas y ademas esrte paso hay que darlo con mi sistema ()
- Vuestro mercado de un salto
Siguiente salto en evolucion d elos moviles
Ahorr dinero
Este paso se puede diriguir recursos a otros
La gente no e recibe la gente, la inicial no e ssuficiente, no sabes vender la idea, falla el titular
We are totally block by funding
Is difficult to keep developing without the proper material and people
Is difficult to increase our Brand awareness in this sector without going to conferences
Is difficult to find specialize salesmen that want to work only on commission
Is difficult to establish relationships with big companies.
---
--- PITCHING ---
Out of their I+D budget roadmap
- Inversor -
Dinero
Sin prisa
No me agrada
- Presentacion -
1.Se entiende - Conocimiento
2.Trasmite algo? Pasion Curiosidad, Ilusion
3.Invertiria? Lo tengo claro, haria un cafe?
Inversor -> Que busca?
Hacer dinero - metricas, trac record
Pâsion
Que encage en la estrategia de inversor
Metricas Potentes que den credibilidad - CONFIANZA ION
Miembro de ... ION (Miembro de la UPC)
Facturacion... Historico - Track Record
Premios, clientes
5 personas full time
Hemos invertido 100.000k
Patentes
Prototipos - Mostrar dos telefonos
Cuantificar progresion? ION
Todo lo medido son mil puntos
Todo lo previsto son menos
Inversor invierte en el know how!
INVERSORES TIPOS
Luis Martin Cabides numers
Otros ,mas emocionales
Para enamorar vale con un guiño.
Decir cosas atractivas para el inversor - ION
================================================
6.Skilbo
================================================
Josep Lluis sanchez
Manos
Presentacion grande
Red Social
Mentoria
Muy complicad el business plan
Contexto?
Innovaccion social
Roadmap del cliente?
que problema tiene joan
problema, cesedidad
Impacto social
Coo funciona
================================================
5.Tracktio
================================================
Pablo recolion
x años tarbajando (2 años)
facturacion alta
Problema diferente del cliente del usuario! ION
x facturacion sin marketing
tiempo de cerrar
digitalizar datos de
solucion = harwdawre + sw
De donde gana la pasta empresa?
Target - empresa grande que quiere digitalizar los datos
Traccion muy rapida
Desarrollo de negocio
Un roadmap del cliente - ION
Integrador - e sel que paga!!! ION
Director de operaciones compra - coordinada operaciones de operaciones ->
Proble en real time - perdida o datos tardios = +1000€ mas de coste de fabricacion
Veneficios
Plug and play - sistemas baratos ---> que beneficios tiene en comparacion ala competencia? ION
Problematica de operaciones?
$ en R+D en otras areas
Cual es el output?
-> que es lo que se consigue y como funciona? ION
Esta claro quue es plug n play?
Esta claro que es trasparente?
Quien paga?
El integrador - ION
No decir opiniomes!!! ION
Inversion de poco risk? como lo justificas?
Crear estructura de integracion ION fase 3
Aporto valor de ...? - ION
productividda?
diferenciacion?
innovacion?
Marcas -
segmetar por integradores
clienet final
poner algunos mas grandes (los mas importantes)
Cliente mas grande No - Cuentsa mas grandes
Sylicon as a service
================================================
4.Pista Negra
================================================
Sergi Garcia
Nombre poco marketeriano? ION
El mejor momento no sea cuando te quites las botas de skies.
Buena historia.
Exoestructura
Como justifica el bussiness model?
Precio en referenciaa?
Dinero? como lo justificas el ENISA
Presentacion key flloja.
Color
En que idioma.
Como lo conseguimos? ->
Comunicacion
Quine produce las botas
Operaciones de ENISA - Ya esta concedida solo falta la pasta
Dedicacion del equipo?
Foto de equipo
Decir algo de la competencia?
Referencia al mercado? -> Mostrar casos de exitos de salida ION
que haya tenido salidas a bolsa
invertidas
================================================
3.Dibeat
================================================
Talia Bonmati
Wearable para perros -> los perros hablan
Metafora inicial. ION
La historia? ION
Falta emocion
Resaltar el perfil mas importante para esta fase? ION
Que perfil necesitamos para vender a las grandes que conozca a esta gente - ION Angel
Como vamos a conseguir comerciales para vender? ION
Como posicionamos en un mercado muy largo plazo? ION
Para que vale el producto? ION
Futuro -> centremonos en el producto que tenemso, el inversor ya vera los otros campos
Quien es mi champion? ION
No poner premoney. ION
Poner lo qu equieres pero lo que vas dar.
No poner beneficios sino que ganas en general
================================================
2.Smart Fooding
================================================
Alex Raksany
Nombre ->
Cual es la metafora = que entiendes que hago?
Credibilidad
Metricas
El cliente y su problema?
identificar al posible cliente
Como lo soluciona sin ti
Como lo hace sdiferente
El marketing
Modelo de ingresos
Proyecciones
Dinero que voy a necesitar
Equipo que va hacer todo esto
H2020 100k entre 620 proyectos
Para gente que tiene alergias - ecomerce
Friccion para gente cn problemas
Productos descompensados
Precio en relacion a?
Demasiado numeros
Pagina en la vanguardia
Quien es la competencia directa?
Cual es la clave de tu negocio en esta fase?
Pq te van a dar dinero?
Donde te vas a gastar la pasta?
El mayor tiempo de la presentacion a donde me voy a gastar el dinero?
PQ soy diferente? ION
No usar levantar!!! ION
Demo?
Hacer una demo
Preguntar al publico
Forma ->
Intentar conectar mas con la gente mirando mas a alguien especifico ()
Diseño ->
Muy visual 80%
Letra grande
Colores corperativos
Muy cargada 20% (numeros) -> da la sensacion que tienes estudios (dar sesnsacion de experto)
Dar al inversor ->
Una foto, un one page, mostrar lo que estamos haciendo (el mobil . dos mobiles)
================================================
1.The Robots App Store
================================================
Ricardo Tellez
Exclusive technology
Series A
En que gano dinero
En que s egasta exactamente
Como crecer
Equipo
Tiempos y ROI
Muy mecanico
Cliente sy partnert - track record
Charlada familiar -> identificar el cliente
Alguno conoce a un robot develpers
Hacerte el experto - que hoy en dia.... -> explicar perfil de este tio
Como el Luis (simpatizar con el cliente)
Que problema tiene el Luis? ---> Concretar los Problemas!!!
Tiempo, Dinero, Friccion ...
Que hace el Luis para solucionar el problema sin ti? -> Que haces mejor que el?
Con que te comparan? ION
Como el luis hay tantos = xxx
Previsiones de futuro para este paso ION (Añadir segunda ronda)
...
2018.01.029 (W05)
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1.PERSONAL GROWTH
===============================================================
===============================================================
2.BUSINESS
===============================================================
* What should matter most in businesses?
Create customers, Marketing and innovation create the value [that customers seek], and marketing is the distinguishing of the two.
Marketing is the distinguishing, unique function of the business.” - Peter Drucker
Advertising is something done by Marketing when it is determined how, why, where, when, and for whom to do so.
The job of Marketing is to make Sales superfluous
Marketing creates those customers who want nothing else but that business.
What matters most in business is the market.
1.Who are the customer, partners, investors, competitors…
2.what are the trends, threats, opportunities, and weaknesses..
3.where should we advertise, how, and why…
4.what should we build
5.how do we price it??
* DECK = One mini page
The deck version of the elevator pitch is The One Slide.
5-6 bullet points:
What is It, With Context (With Comps)
Why It Will Be Big -- Market Size, etc.
The Team -- In One Sentence. Why You're The Right Team, Ideally.
Key Metrics -- If Any. ARR + Growth. Whatever you've got.
* ### What should matter most in businesses? - Quora
Title | URL
---------------------------------------|-----------
What should matter most in businesses? - Quora | https://www.quora.com/What-should-matter-most-in-businesses
Gordon Miller - Quora | https://www.quora.com/profile/Gordon-Miller-21
Gordon Miller - LinkedIn | https://www.linkedin.com/in/gordongmiller/
How do I identify a business opportunity? - Quora | https://www.quora.com/How-do-I-identify-a-business-opportunity
What makes a compelling pitch slideshow? - Quora | https://www.quora.com/What-makes-a-compelling-pitch-slideshow
What are the best practices, guidelines, and/or resources for initiating an enterprise software (SaaS) pilot with a Fortune 500 company? - Quora | https://www.quora.com/What-are-the-best-practices-guidelines-and-or-resources-for-initiating-an-enterprise-software-SaaS-pilot-with-a-Fortune-500-company
What is the main differences between a startup and a Traditional Business? - Quora | https://www.quora.com/What-is-the-main-differences-between-a-startup-and-a-Traditional-Business
Estrategia y táctica - davidsoler.es | https://www.davidsoler.es/estrategia-y-tactica/
* BUSSINESS PLAN FULL
Que hay que desarrollar
Fases
q es secuencial -> technologia
q es apilable -> marketing + sales
time to market -> min 2 years
VALORAR COMO EMPRENDEDOR
VALORACION DE EQUIPO!!! par poder levantar dinero
Valoracion empresa
Potencial de salida
TIR (por cuanto sales y cuantos años tardas en salir - es un porcentage de lo inicia %)
Las mejores empresas las que mas altas son las que mejor funcionan
Vendian un gran potencial y tenian gran equipo
Mercado - en que valoracin estan las otras empresas como yo que salen a pedir dinero
Cuanto quieres dar
BUSSINESS PLAN CONSERVADOR
Conservador
Pq no los otros
Enfocar mucho -> mercado
Ventaja competitiva - case study
Como la haces sostenible
ej:la vanguardia no fue capaz de ...
Nosotrso hemso empezado de zero, no tenemso una inercia, una burocracia, un atecnologi que no podemos tirar a la basura
Las disrupcione stecnologicas es dificil que lo lleven desde dentro
ANEXO
Magnitudes
Anexo legal
Anexo tecnico
Anexo ventas|Marketing
* PITCH 10 DECK
1.Company name + tagline
2.Problem/oportunity
3.Value proposition
4.Underlaying magic
5.Business Model
9.Go to market plan -
7.Competitive analysis
8.Managment Team
9.Finalcial Projection and Key Metrics
10.current status, acomplisment up to date use of funds
METAFORA:
TESLA : Next generation cars
IONDROID : Next generation chips
NOTAS:
Roper sinergias es dificil
Demostrar que estas cerca de vender o vendiendo
Que somos nosotros? En que somos nativos?
Te estoy ofreciendo una solucion, pero que te pido a cambio?
Circuito de esperiencia del cliente
Como coge el mercado la nueva tech
La ultima trasparencia es clave!!!
para enviar diferente que para presentar
enviar - puedes poner un resumen - puntos claves
para presentar, un call to action claro y datos de contaxtos personales
Modelo de producto vs modelo de patentes
Pedir 3 cosas!!!
HISTORIA:
Bateria
How often you wish you have that extra juice in the phone
Fluidity
EX - Tv 1080p
How often if you play a game or you do some intese job in the phone you notice is getting hot
Not only runs battery faster but deterioreting the battery faster
Watching a video, scrolling n the maps and you
* How to make every mobile moment a brand-builder
https://www.thinkwithgoogle.com/consumer-insights/consumer-mobile-brand-content-interaction/
Lags are lethal
When people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future
53% of mobile site visits are abandoned if pages take longer than three seconds to load
people today have 2X more interactions with brands on mobile than anywhere else
* How You Sell Is More Important Than What You Sell - Here's Why - LinkedIn | https://www.linkedin.com/pulse/how-you-sell-more-important-than-what-heres-why-chris-orlob
Only after they’ve told this story do they introduce their product.
In short, they aren’t succeeding because of what they sell.
They are killing it because of how they sell:
They sell the subscription economy as a concept...
...how it’s changing the world...
...and what that means for their customers.
* These Are the Worst 13 Words to Use During Sales Calls, According to New Data - Gong | https://www.gong.io/blog/worst-words-to-use-on-sales-calls/
--- 10 DECK ---
* Que busca un inversor
Teener todo mas parametrizado
Mas atencion al detalle
* Estrategia y táctica
https://www.davidsoler.es/estrategia-y-tactica/
La estrategia tiene que ver con lo que queremos conseguir.
Son las grandes líneas maestras y responden, siempre, a un profundo conocimiento de lo que hace nuestra competencia y de lo que quiere nuestro cliente.
La táctica es el detalle de cómo vamos a poner la estrategia a trabajar, que herramientas usaremos y cómo.
La estrategia es de largo plazo mientras la táctica se centra en el corto plazo.
Una decisión estratégica es estar en Redes Sociales para acercar la compañía a nuestros clientes y darles un mejor servicio.
La decisión táctica sería estar en Twitter porque es allí donde se concentra el grueso de nuestros clientes y donde podemos dar una mejor y más rápida respuesta.
Sabes para que estás, para que haces algo
PASOS:
1.Saber quiénes son, o quieres que sean, tus clientes. Siempre puede haber varios targets y, la mayoría de las veces, hay un core-target, aquel que es el más importante ya sea por volumen o por gasto que realizarán o por cualquier razón.
2.Tener claro que ha hecho y que hace la competencia. Donde tiene más éxito.
3.Conocerse muy bien a uno mismo. Entender y aceptar tus limitaciones pero también saber en que eres bueno. Todos somos muy buenos en algo, en algo aportamos más valor que el resto. Eso es lo que nos diferencia. Eso te lleva a establecer el posicionamiento.
4.Pensar, pensar y pensar. Ponerse objetivos acorde con todo lo anterior. Y escribir un DAFO ¡Que es una cosa sencillísima pero de gran ayuda!
5.Una vez tengas todo esto hecho podrás hacer, de una manera rápida y sencilla, una táctica que te ayude a conseguir tus objetivos y alcanzar el posicionamiento deseado.
6.Y por último: dudar, replantearse las cosas, analizar y mejorar.
Estrategia vs Tactica
-Estrategia comercial?
Como voy a crear la marca
-Tactica
Brand awarness
*
La discusion cuando algo es imposible pero hay que pagar?
Qye voya pagar con mi dinero
---
What are the most difficult challenges you are facing at this time? (Besides funding)
- Que mi solucion sea vista como lo necesario para hacer el nevo iphone
Visibilidad
Marketing relacional – quiero llegar ami cliente
Estudio de mercado par aver que orientacion de Mercado
No he podido llegar ami cliente
Porque no les interesa? Noconocemos el mercado?
Desarrollar un studio de Mercado/markeing para saver si el product que vendo e sinteresnat o no y pq?
Con mi potencial de x
-Conseguir que las grandes companies entiendan que la tec es un salto cualitativo en la mejora de los sistemas y ademas esrte paso hay que darlo con mi sistema ()
- Vuestro mercado de un salto
Siguiente salto en evolucion d elos moviles
Ahorr dinero
Este paso se puede diriguir recursos a otros
La gente no e recibe la gente, la inicial no e ssuficiente, no sabes vender la idea, falla el titular
We are totally block by funding
Is difficult to keep developing without the proper material and people
Is difficult to increase our Brand awareness in this sector without going to conferences
Is difficult to find specialize salesmen that want to work only on commission
Is difficult to establish relationships with big companies.
---
--- PITCHING ---
Out of their I+D budget roadmap
- Inversor -
Dinero
Sin prisa
No me agrada
- Presentacion -
1.Se entiende - Conocimiento
2.Trasmite algo? Pasion Curiosidad, Ilusion
3.Invertiria? Lo tengo claro, haria un cafe?
Inversor -> Que busca?
Hacer dinero - metricas, trac record
Pâsion
Que encage en la estrategia de inversor
Metricas Potentes que den credibilidad - CONFIANZA ION
Miembro de ... ION (Miembro de la UPC)
Facturacion... Historico - Track Record
Premios, clientes
5 personas full time
Hemos invertido 100.000k
Patentes
Prototipos - Mostrar dos telefonos
Cuantificar progresion? ION
Todo lo medido son mil puntos
Todo lo previsto son menos
Inversor invierte en el know how!
INVERSORES TIPOS
Luis Martin Cabides numers
Otros ,mas emocionales
Para enamorar vale con un guiño.
Decir cosas atractivas para el inversor - ION
================================================
6.Skilbo
================================================
Josep Lluis sanchez
Manos
Presentacion grande
Red Social
Mentoria
Muy complicad el business plan
Contexto?
Innovaccion social
Roadmap del cliente?
que problema tiene joan
problema, cesedidad
Impacto social
Coo funciona
================================================
5.Tracktio
================================================
Pablo recolion
x años tarbajando (2 años)
facturacion alta
Problema diferente del cliente del usuario! ION
x facturacion sin marketing
tiempo de cerrar
digitalizar datos de
solucion = harwdawre + sw
De donde gana la pasta empresa?
Target - empresa grande que quiere digitalizar los datos
Traccion muy rapida
Desarrollo de negocio
Un roadmap del cliente - ION
Integrador - e sel que paga!!! ION
Director de operaciones compra - coordinada operaciones de operaciones ->
Proble en real time - perdida o datos tardios = +1000€ mas de coste de fabricacion
Veneficios
Plug and play - sistemas baratos ---> que beneficios tiene en comparacion ala competencia? ION
Problematica de operaciones?
$ en R+D en otras areas
Cual es el output?
-> que es lo que se consigue y como funciona? ION
Esta claro quue es plug n play?
Esta claro que es trasparente?
Quien paga?
El integrador - ION
No decir opiniomes!!! ION
Inversion de poco risk? como lo justificas?
Crear estructura de integracion ION fase 3
Aporto valor de ...? - ION
productividda?
diferenciacion?
innovacion?
Marcas -
segmetar por integradores
clienet final
poner algunos mas grandes (los mas importantes)
Cliente mas grande No - Cuentsa mas grandes
Sylicon as a service
================================================
4.Pista Negra
================================================
Sergi Garcia
Nombre poco marketeriano? ION
El mejor momento no sea cuando te quites las botas de skies.
Buena historia.
Exoestructura
Como justifica el bussiness model?
Precio en referenciaa?
Dinero? como lo justificas el ENISA
Presentacion key flloja.
Color
En que idioma.
Como lo conseguimos? ->
Comunicacion
Quine produce las botas
Operaciones de ENISA - Ya esta concedida solo falta la pasta
Dedicacion del equipo?
Foto de equipo
Decir algo de la competencia?
Referencia al mercado? -> Mostrar casos de exitos de salida ION
que haya tenido salidas a bolsa
invertidas
================================================
3.Dibeat
================================================
Talia Bonmati
Wearable para perros -> los perros hablan
Metafora inicial. ION
La historia? ION
Falta emocion
Resaltar el perfil mas importante para esta fase? ION
Que perfil necesitamos para vender a las grandes que conozca a esta gente - ION Angel
Como vamos a conseguir comerciales para vender? ION
Como posicionamos en un mercado muy largo plazo? ION
Para que vale el producto? ION
Futuro -> centremonos en el producto que tenemso, el inversor ya vera los otros campos
Quien es mi champion? ION
No poner premoney. ION
Poner lo qu equieres pero lo que vas dar.
No poner beneficios sino que ganas en general
================================================
2.Smart Fooding
================================================
Alex Raksany
Nombre ->
Cual es la metafora = que entiendes que hago?
Credibilidad
Metricas
El cliente y su problema?
identificar al posible cliente
Como lo soluciona sin ti
Como lo hace sdiferente
El marketing
Modelo de ingresos
Proyecciones
Dinero que voy a necesitar
Equipo que va hacer todo esto
H2020 100k entre 620 proyectos
Para gente que tiene alergias - ecomerce
Friccion para gente cn problemas
Productos descompensados
Precio en relacion a?
Demasiado numeros
Pagina en la vanguardia
Quien es la competencia directa?
Cual es la clave de tu negocio en esta fase?
Pq te van a dar dinero?
Donde te vas a gastar la pasta?
El mayor tiempo de la presentacion a donde me voy a gastar el dinero?
PQ soy diferente? ION
No usar levantar!!! ION
Demo?
Hacer una demo
Preguntar al publico
Forma ->
Intentar conectar mas con la gente mirando mas a alguien especifico ()
Diseño ->
Muy visual 80%
Letra grande
Colores corperativos
Muy cargada 20% (numeros) -> da la sensacion que tienes estudios (dar sesnsacion de experto)
Dar al inversor ->
Una foto, un one page, mostrar lo que estamos haciendo (el mobil . dos mobiles)
================================================
1.The Robots App Store
================================================
Ricardo Tellez
Exclusive technology
Series A
En que gano dinero
En que s egasta exactamente
Como crecer
Equipo
Tiempos y ROI
Muy mecanico
Cliente sy partnert - track record
Charlada familiar -> identificar el cliente
Alguno conoce a un robot develpers
Hacerte el experto - que hoy en dia.... -> explicar perfil de este tio
Como el Luis (simpatizar con el cliente)
Que problema tiene el Luis? ---> Concretar los Problemas!!!
Tiempo, Dinero, Friccion ...
Que hace el Luis para solucionar el problema sin ti? -> Que haces mejor que el?
Con que te comparan? ION
Como el luis hay tantos = xxx
Previsiones de futuro para este paso ION (Añadir segunda ronda)
...
domingo, 28 de enero de 2018
2018.01.22 (W04)
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2018.01.22 (W04)
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1.PERSONAL GROWTH
===============================================================
===============================================================
2.BUSINESS
===============================================================
* Most important of each ---->
what do you want them to:
think - inform, update, persuade, convince, intructed
feel - motivated, wanted to talk, happy, intrigue, nptice personal qualities....
do - action - be specific (what with who when ION last slide)
* How to Build a Genius Brand
1.Get personal - target the individual (loyality programe, higly targeted msgs)
2.Make it easy - take all the friction out of the way (site efficiency and shopabble)
3.Facilitate handoff - populate with good info sites where your customer can buy from you
4.Investing strategically - mobile and video higgher ROI (innovate for mobile espicence)
5.Going back to the store - integrate online and offline
...
2018.01.22 (W04)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
===============================================================
2.BUSINESS
===============================================================
* Most important of each ---->
what do you want them to:
think - inform, update, persuade, convince, intructed
feel - motivated, wanted to talk, happy, intrigue, nptice personal qualities....
do - action - be specific (what with who when ION last slide)
* How to Build a Genius Brand
1.Get personal - target the individual (loyality programe, higly targeted msgs)
2.Make it easy - take all the friction out of the way (site efficiency and shopabble)
3.Facilitate handoff - populate with good info sites where your customer can buy from you
4.Investing strategically - mobile and video higgher ROI (innovate for mobile espicence)
5.Going back to the store - integrate online and offline
...
domingo, 21 de enero de 2018
2018.01.15 (W03)
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2018.01.15 (W03)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
===============================================================
2.BUSINESS
===============================================================
* La Historia de los Relojes de Lujo más Conocidos del Mundo - Caso ROLEX - YouTube | https://www.youtube.com/watch?v=fGXtYqEiwgY
1. 3 patas
2. Marca fuerte = barrer ade entrada de competidores (como luchar contra ualcomm?)
3. Aportar valor - Como le vamos a apaortar valor. ala persona qu epitcheamos?
* What are things that annoy you when entrepreneurs pitch to you Angels/VC? - Quora | https://www.quora.com/What-are-things-that-annoy-you-when-entrepreneurs-pitch-to-you-Angels-VC
https://www.angelcapitalassociation.org/blog/tell-me-more-three-steps-to-an-effective-elevator-pitch/
GROW VS PROFITS (Excell)
- Avoiding The 9 Worst Pitching Thin Spots
Explaining Your Market Moment - To be credible, your pitch must answer the “why you, why now? ---> market situation, tech advantage
Detailing Your Go-To-Market - ---> Ally with the uni + Be know (marketing + youtube) + contact meet everyone???
Assuming Fast Consumer Behavior Change - "delusional economics ---> explain buying cycle
Paying Insufficient Attention to Buying Priorities - buying your product is a top priority. ---> it will be standart
Omitting Marketing Skills ---> We will get ... Carlo
Building a Realistic Model ---> Make good excell
Assuming It Will Translate - next customer segment will not be as easy ---> Put more money for next phases
Engineering a Sustainable Competitive Advantage ---> Patent + Roadmap of next steps
Failing to Think Exit Scenarios Through ---> Sell the IP, the closer to the chaep more money they will pay (all big companies, diferent uses)
- 25 Mistakes To Avoid When Pitching Investors
Managing Your Audience
copy of the presentation guidelines
Do some research and networking + Champions
Review the preferences and portfolios of the investors
No sign a Non-Disclosure Agreement (NDA
Managing Your Material
25 words - crisply explain what your company does in less than 25 words and
50 word - state your value proposition in less than 50
Create a mental picture - passion is contagious. Transmit yours with an image, metaphor or analogy ---> IONDROID makes any phone a tesla (pure power and battery)
Tell the story - the experience, your key question and how your idea improves the current experience ---> Shitty espiriencien with 600$ phone, study everything, new ai tek
Connect the dots to the opportunity - customers that benefit from your idea, why they will pay for the improvement ---> the fist to be different, the rest natural adoption
Post-Pitch Questions - Prepare a few open-ended questions in advance
Build a tight, clean deck + no animation + 10 deck
engage your listener with your story ---> Pitch anything
simple demo or screenshot ---> Scrreenshot (weather)
don't guess an answer unless you say you are guessing -> explain the basis for your guess
Don't over-promise
Don't present numbers that you have not sanity-checked
Avoid presenting numbers you cannot account for or explain how you arrived at. ---> IDC +
Managing Yourself
Dont rush, build your story on a foundation -
Practise
Use your allocated time
Listen carefully to the full question (Repeat it if necessary to ensure you got it right)
A sense of humor is great, but avoid being flip, cocky
Never preface an answer with the reminder that "you are not a business person."
Don't mumble
Body language matters: smile and show some passion
smile while a question is being asked + difficult question = good question
Don't be offended or take questions personally
Don't rebut or argue with questions - EDUCATE
"
Christopher Mirabile, Active angel, start-up founder, Chair of Angel Capital Association
Answered Jan 15
Thanks for the A2A. Two main categories of issues: content thin spots and pitching mistakes. Here’s what I mean:
Avoiding The 9 Worst Pitching Thin Spots
Assuming you have mastered the mechanics, flow, and choreography of your pitch, and you have a business that is fundable, and you know how to deliver the pitch and get through the filters investors apply, what is left to go wrong? Failing to go deep enough into certain essential areas. Shallow skimming in these difficult areas is so common some of the summary expressions entrepreneurs use have become cliches. There's no reason to fall into that trap; we know nobody wants to dive into a shallow pool. So let's go through these all-too-frequently short-changed items one at a time.
Explaining Your Market Moment
To be credible, your pitch must answer the “why you, why now?” questions which provide context for the business. What has changed in the universe that makes this business suddenly not only possible, but a great idea? Why are you the gal or guy to do it?
Detailing Your Go-To-Market
You have to be specific about how you are going to crack your market. Selling is really hard, especially to certain types of customers. You are going to need to convince people that you have a very specific and detailed plan or business model innovation that is going to allow you to acquire your intended customers affordably (relative to their lifetime value).
Assuming Fast Consumer Behavior Change
Making assumptions about how your customers' behavior is magically going to change has been referred to as "delusional economics." After the few early adopters, mainstream customers have incredible inertia. The power of the status quo can be immense. The arrival of the internet/wireless/mobile is not going to suspend the laws of physics and gravity in your industry. It is not safe to assume that if you build a more efficient clearinghouse / marketplace / trading platform / matching service, everyone’s behavior will instantly and automatically change. Convincing customers to buy from you is going to be hard and expensive. You need to explain what secret sauce makes it less hard.
Paying Insufficient Attention to Buying Priorities
Certainly someone will want your product. Unfortunately, your immediate addressable market is limited to the people for whom buying your product is a top priority. How many of them are there? Although a lot of businesses identify a real, legitimate problem for customers, they still fail because other higher priority problems gobble up customer wallet share.
Omitting Marketing Skills
When talking about your go-to-market, you either need to convince investors that you have the marketing experience on the team, OR that you know you don't and you plan to go get it. Everyone thinks they know how to market. Most don't. Identify the marketers who can help you.
Building a Realistic Model
Most entrepreneurs totally underestimate what it will cost to achieve success. Investors have seen and experienced many business models and know it is always harder, takes longer and costs more than anticipated. It is crucial to really think through the necessary people, time and financial resources required, and to come prepared with a realistic plan. Use both a bottom-up and a top-down approach. Then sanity check it against benchmarks. Underestimating costs and showing an improbably fast time to big revenue and profitability doesn't impress people with your model – it impresses them with your naivete.
Assuming It Will Translate
Even if you can paint a credible case for your initial target market, don't assume that the next vertical, next geography or next customer segment will be as easy. Logic dictates that you are starting in the easiest place. By definition, any expansion will be harder and farther out of your comfort zone and experience base. Be realistic about your expansion assumptions. Yes, your brand and momentum will help a little, but no where near as much as you think. (See: Build a Realistic Model).
Engineering a Sustainable Competitive Advantage
Even if you can fight to win a segment, if you cannot make any money at it over the long-haul, you've still lost. Too many entrepreneurs talk as if their market is standing still, when, in fact, any market worth tackling will always be evolving and growing more competitive. It is critical to talk about how you will defend your position, your pricing, and your margins against the inevitable competitive reactions. It might be intellectual property, it might be some kind of tolerable customer lock-in or switching cost, it might be a product roadmap that keeps your value prop more compelling over time. Whatever it is, you need to explain it, and the explanation needs to be believable.
Failing to Think Exit Scenarios Through
Most entrepreneurs don't think through their exit strategy adequately. If you succeed, who buys you? Ultimately this is the bottom-line for investors. Equity from investors is like a loan that the buyer of your company pays back. You need to talk in detail about the different classes of buyers, why they would buy you, what they would value you for, what kinds of multiples they might be expected to pay, and what milestones you need to hit to command those prices.
It is not easy to step back and look at your story objectively enough to spot where it is thin. But there are a few critical big picture elements that you cannot afford to blow past. Covering the above topics adequately is going to be the key to convincing investors that your company and team is one that just might reach exit velocity and escape rather than fall back out of orbit and burn up on the way down.
25 Mistakes To Avoid When Pitching Investors
You finally have your chance to pitch some investors. Your business concept may be solid. But are you aware that there are at least 25 otherways you might shoot yourself in the foot? Avoid them all with this checklist, segmented into three sections from easiest to hardest.
Managing Your Audience
There is some basic legwork required before you show up to pitch. It is not hard, it is just work to complete before you walk into the room:
Make sure you have a copy of the presentation guidelines, preferences and investor customs of the group you are pitching. Make sure to respect and follow them.
Do some research and networking to make sure there is at least one, if not several, fans or "champions" in the room. Champions can lend you their credibility and bail you out during the post-pitch discussions.
Review the preferences and portfolios of the investors--target your pitch accordingly. If there is no fit at all, spare yourself the bother.
Don't ask investors to sign a Non-Disclosure Agreement (NDA)--investors don't sign NDAs and they are not interested in stealing your great business idea. For truly sensitive patentable information, file a provisional patent application before raising money.
Managing Your Material
Unsuspecting entrepreneurs often make rookie mistakes with their material. Preparation and polish is all that is required.
Never stand up to pitch an investor if you cannot crisply explain what your company does in less than 25 words and state your value proposition in less than 50 (Here are some tips on packing that value prop into a moving elevator pitch).
Build a tight, clean deck -- don't use more than a handful or words on any one slide, don't use small font sizes, forget to label your axes, or use huge tables of numbers.
Avoid elaborate slide builds or animations that make it impossible to go backwards or ad-lib. Plus, complicated slideshow features can be buggy and introduce embarrassing glitches that throw you off balance.
Don't jump right into the middle--set some ground work to engage your listener with your story.
Do not rely on a complicated demo or video as part of your pitch--a simple demo or screenshot is all you have time for.
If you don't know the answer to a question, don't guess, unless you say you are guessing, and you explain the basis for your guess.
Don't over-promise or make super-human claims. Focus on what you are pretty sure you can do, not what you think you maybe you can do. Investors can smell B.S. a mile away.
Don't bring a massive, overly long slide deck--boil it down like maple syrup, to the 10-15 key slides and throw the rest into an appendix.
Don't present numbers that you have not sanity-checked with both a bottoms-up and a top-down analysis. Benchmarks are your friend--use them. Hate to break it to you, but you are unlikely to have revenue of $10M per employee.
Avoid presenting numbers you cannot account for or explain how you arrived at. Even if you are not the numbers person on your team, you need to understand them all.
Managing Yourself
Often the person doing the pitch is her own worst enemy. Even if your deck is great, and the underlying story is compelling, it is easy to mess up the delivery.
Even if you are worried about time, don't nervously rush through your early slides. It is essential to build your story on a foundation and let people acclimate to you and your idea. If you lose them early on, you will never get them back.
Don't go in unpracticed, relying on notes or index cards, or simply reading your slides. Failing to practice is not a perception you want to create.
Don't run over your allotted time (nor should you mess up your team choreography).
Listen carefully to the full question, and answer what is actually being asked. Repeat it if necessary to ensure you got it right.
A sense of humor is great, but avoid being flip, cocky or glib in your presentation. Sorry, but these people don't know you well enough to get your sense of humor.
Never preface an answer with the reminder that "you are not a business person."
Don't mumble, whisper or equivocate; it is essential to project your voice powerfully and to be strong and confident (practice until you at least appear strong and confident).
Body language matters: smile and show some passion for what you are doing.
In particular, don't forget to smile while a question is being asked and consider adopting the habit of saying "that's a good question" on the tough ones.
Don't be offended or take a persistent line of questions personally. It is your fault if they don't understand what you are trying to say.
Don't rebut or argue with questions. The point is not to prove them wrong, it is to educate them on your opportunity. You win by educating them to your view.
Pitching is hard to master. It requires some practice. But if you take the time to do some prep work by mastering the list above, you can avoid including basic mistakes into the mix.
"
"
Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not profits; startups with high growth rates are rarely profitable; profits in high-growth startups stunt growth and reduce the odds of successful exit. That’s why you need to spend other people’s money, right?
---> GROW VS PROFITS (Excell)
“I don’t need no stinking projections.”
Expecting me to believe your numbers.
Discounted cash flow. IRR and NPV
The annoying myth that nobody reads business plans
Knowing everything.
I don’t want people who get all defensive when challenged.
The small piece of a huge market
Oversharing the science or technology
Not needing the money.
(bonus point) The way overused stock phrases that have been diluted to meaningless
"
* How do you know if your tech startup idea is good or not?
IF AND ONLY IF you deliver the right amount of VALUE that your customers want enough to be willing to open their wallets and give you money in exchange of your delivered VALUE!
Don’t analyze only the idea of your product or market. Focus on the overall VALUE that the product or service delivers!
Execution is the second obstacle to tackle in your journey to achieve success!
Consumers do not buy what you sell. They buy what has value to them.
* Bill Gross: La sencilla razón por la que compañías emergentes tienen éxito - TED Talk - TED.com | https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed?language=es
TIMING
Why startup succeed?
All the forces in the world are not so powerful as an idea whose time has come. -Victor Hugo
Idea
Team
BM
Funding
Timing
Ojo, en todo esto las variaciones pueden ser inmensas: no es lo mismo un equipo que otro, un track record que otro, unos años que otros y un desarrollo de la empresa que otro. Hablo de estándares para el común de los mortales.
Si una startup tiene activos mucho más poderosos, habrá que pagarlos.
Idea
Team
BM
Funding
Timing
All the forces in the world are not so powerful as an idea whose time has come. -Victor Hugo
* ### Other than email lists and social media, how do you start marketing a B2B company?
Title | URL
---------------------------------------|-----------
Other than email lists and social media, how do you start marketing a B2B company? | https://www.quora.com/Other-than-email-lists-and-social-media-how-do-you-start-marketing-a-B2B-company
How do you know if your tech startup idea is good or not? - Quora | https://www.quora.com/How-do-you-know-if-your-tech-startup-idea-is-good-or-not
What are the best ways B2B lead generation with quality? - Quora | https://www.quora.com/What-are-the-best-ways-B2B-lead-generation-with-quality
What is the most common mistake made when pitching your business to potential investors? - Quora | https://www.quora.com/What-is-the-most-common-mistake-made-when-pitching-your-business-to-potential-investors
5 Top Lead Generation Companies and How to Choose One | http://technologyadvice.com/blog/marketing/lead-generation-companies/
4 B2B Marketing Strategies That Deserve Help from an Agency | http://technologyadvice.com/blog/marketing/4-b2b-marketing-strategies-that-deserve-help-from-an-agency/
B2B Lead Generation Services and Appointment Setting - Callbox | https://www.callboxinc.com/appointment-setting-lead-generation/
Lead Generation Software - B2B List Building Tool - Build Sales & Marketing Prospect Lists Online | https://www.egrabber.com/leadgrabberpro/
Unomy - B2B Sales and Marketing Intelligence – Official Website | https://unomy.com/
Software tools
eMail Prospector
Clickback MAIL
ScopeLeads
Meeting scheduler
Calendr
Email address finders
Prospect.io
Hunter
FindThatLead
Lead411
LeadFuze
Data.com
LeadGrabber Pro
Email automation
Reply
Outreach
SalesLoft
Drip
2018.01.15 (W03)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
===============================================================
2.BUSINESS
===============================================================
* La Historia de los Relojes de Lujo más Conocidos del Mundo - Caso ROLEX - YouTube | https://www.youtube.com/watch?v=fGXtYqEiwgY
1. 3 patas
2. Marca fuerte = barrer ade entrada de competidores (como luchar contra ualcomm?)
3. Aportar valor - Como le vamos a apaortar valor. ala persona qu epitcheamos?
* What are things that annoy you when entrepreneurs pitch to you Angels/VC? - Quora | https://www.quora.com/What-are-things-that-annoy-you-when-entrepreneurs-pitch-to-you-Angels-VC
https://www.angelcapitalassociation.org/blog/tell-me-more-three-steps-to-an-effective-elevator-pitch/
GROW VS PROFITS (Excell)
- Avoiding The 9 Worst Pitching Thin Spots
Explaining Your Market Moment - To be credible, your pitch must answer the “why you, why now? ---> market situation, tech advantage
Detailing Your Go-To-Market - ---> Ally with the uni + Be know (marketing + youtube) + contact meet everyone???
Assuming Fast Consumer Behavior Change - "delusional economics ---> explain buying cycle
Paying Insufficient Attention to Buying Priorities - buying your product is a top priority. ---> it will be standart
Omitting Marketing Skills ---> We will get ... Carlo
Building a Realistic Model ---> Make good excell
Assuming It Will Translate - next customer segment will not be as easy ---> Put more money for next phases
Engineering a Sustainable Competitive Advantage ---> Patent + Roadmap of next steps
Failing to Think Exit Scenarios Through ---> Sell the IP, the closer to the chaep more money they will pay (all big companies, diferent uses)
- 25 Mistakes To Avoid When Pitching Investors
Managing Your Audience
copy of the presentation guidelines
Do some research and networking + Champions
Review the preferences and portfolios of the investors
No sign a Non-Disclosure Agreement (NDA
Managing Your Material
25 words - crisply explain what your company does in less than 25 words and
50 word - state your value proposition in less than 50
Create a mental picture - passion is contagious. Transmit yours with an image, metaphor or analogy ---> IONDROID makes any phone a tesla (pure power and battery)
Tell the story - the experience, your key question and how your idea improves the current experience ---> Shitty espiriencien with 600$ phone, study everything, new ai tek
Connect the dots to the opportunity - customers that benefit from your idea, why they will pay for the improvement ---> the fist to be different, the rest natural adoption
Post-Pitch Questions - Prepare a few open-ended questions in advance
Build a tight, clean deck + no animation + 10 deck
engage your listener with your story ---> Pitch anything
simple demo or screenshot ---> Scrreenshot (weather)
don't guess an answer unless you say you are guessing -> explain the basis for your guess
Don't over-promise
Don't present numbers that you have not sanity-checked
Avoid presenting numbers you cannot account for or explain how you arrived at. ---> IDC +
Managing Yourself
Dont rush, build your story on a foundation -
Practise
Use your allocated time
Listen carefully to the full question (Repeat it if necessary to ensure you got it right)
A sense of humor is great, but avoid being flip, cocky
Never preface an answer with the reminder that "you are not a business person."
Don't mumble
Body language matters: smile and show some passion
smile while a question is being asked + difficult question = good question
Don't be offended or take questions personally
Don't rebut or argue with questions - EDUCATE
"
Christopher Mirabile, Active angel, start-up founder, Chair of Angel Capital Association
Answered Jan 15
Thanks for the A2A. Two main categories of issues: content thin spots and pitching mistakes. Here’s what I mean:
Avoiding The 9 Worst Pitching Thin Spots
Assuming you have mastered the mechanics, flow, and choreography of your pitch, and you have a business that is fundable, and you know how to deliver the pitch and get through the filters investors apply, what is left to go wrong? Failing to go deep enough into certain essential areas. Shallow skimming in these difficult areas is so common some of the summary expressions entrepreneurs use have become cliches. There's no reason to fall into that trap; we know nobody wants to dive into a shallow pool. So let's go through these all-too-frequently short-changed items one at a time.
Explaining Your Market Moment
To be credible, your pitch must answer the “why you, why now?” questions which provide context for the business. What has changed in the universe that makes this business suddenly not only possible, but a great idea? Why are you the gal or guy to do it?
Detailing Your Go-To-Market
You have to be specific about how you are going to crack your market. Selling is really hard, especially to certain types of customers. You are going to need to convince people that you have a very specific and detailed plan or business model innovation that is going to allow you to acquire your intended customers affordably (relative to their lifetime value).
Assuming Fast Consumer Behavior Change
Making assumptions about how your customers' behavior is magically going to change has been referred to as "delusional economics." After the few early adopters, mainstream customers have incredible inertia. The power of the status quo can be immense. The arrival of the internet/wireless/mobile is not going to suspend the laws of physics and gravity in your industry. It is not safe to assume that if you build a more efficient clearinghouse / marketplace / trading platform / matching service, everyone’s behavior will instantly and automatically change. Convincing customers to buy from you is going to be hard and expensive. You need to explain what secret sauce makes it less hard.
Paying Insufficient Attention to Buying Priorities
Certainly someone will want your product. Unfortunately, your immediate addressable market is limited to the people for whom buying your product is a top priority. How many of them are there? Although a lot of businesses identify a real, legitimate problem for customers, they still fail because other higher priority problems gobble up customer wallet share.
Omitting Marketing Skills
When talking about your go-to-market, you either need to convince investors that you have the marketing experience on the team, OR that you know you don't and you plan to go get it. Everyone thinks they know how to market. Most don't. Identify the marketers who can help you.
Building a Realistic Model
Most entrepreneurs totally underestimate what it will cost to achieve success. Investors have seen and experienced many business models and know it is always harder, takes longer and costs more than anticipated. It is crucial to really think through the necessary people, time and financial resources required, and to come prepared with a realistic plan. Use both a bottom-up and a top-down approach. Then sanity check it against benchmarks. Underestimating costs and showing an improbably fast time to big revenue and profitability doesn't impress people with your model – it impresses them with your naivete.
Assuming It Will Translate
Even if you can paint a credible case for your initial target market, don't assume that the next vertical, next geography or next customer segment will be as easy. Logic dictates that you are starting in the easiest place. By definition, any expansion will be harder and farther out of your comfort zone and experience base. Be realistic about your expansion assumptions. Yes, your brand and momentum will help a little, but no where near as much as you think. (See: Build a Realistic Model).
Engineering a Sustainable Competitive Advantage
Even if you can fight to win a segment, if you cannot make any money at it over the long-haul, you've still lost. Too many entrepreneurs talk as if their market is standing still, when, in fact, any market worth tackling will always be evolving and growing more competitive. It is critical to talk about how you will defend your position, your pricing, and your margins against the inevitable competitive reactions. It might be intellectual property, it might be some kind of tolerable customer lock-in or switching cost, it might be a product roadmap that keeps your value prop more compelling over time. Whatever it is, you need to explain it, and the explanation needs to be believable.
Failing to Think Exit Scenarios Through
Most entrepreneurs don't think through their exit strategy adequately. If you succeed, who buys you? Ultimately this is the bottom-line for investors. Equity from investors is like a loan that the buyer of your company pays back. You need to talk in detail about the different classes of buyers, why they would buy you, what they would value you for, what kinds of multiples they might be expected to pay, and what milestones you need to hit to command those prices.
It is not easy to step back and look at your story objectively enough to spot where it is thin. But there are a few critical big picture elements that you cannot afford to blow past. Covering the above topics adequately is going to be the key to convincing investors that your company and team is one that just might reach exit velocity and escape rather than fall back out of orbit and burn up on the way down.
25 Mistakes To Avoid When Pitching Investors
You finally have your chance to pitch some investors. Your business concept may be solid. But are you aware that there are at least 25 otherways you might shoot yourself in the foot? Avoid them all with this checklist, segmented into three sections from easiest to hardest.
Managing Your Audience
There is some basic legwork required before you show up to pitch. It is not hard, it is just work to complete before you walk into the room:
Make sure you have a copy of the presentation guidelines, preferences and investor customs of the group you are pitching. Make sure to respect and follow them.
Do some research and networking to make sure there is at least one, if not several, fans or "champions" in the room. Champions can lend you their credibility and bail you out during the post-pitch discussions.
Review the preferences and portfolios of the investors--target your pitch accordingly. If there is no fit at all, spare yourself the bother.
Don't ask investors to sign a Non-Disclosure Agreement (NDA)--investors don't sign NDAs and they are not interested in stealing your great business idea. For truly sensitive patentable information, file a provisional patent application before raising money.
Managing Your Material
Unsuspecting entrepreneurs often make rookie mistakes with their material. Preparation and polish is all that is required.
Never stand up to pitch an investor if you cannot crisply explain what your company does in less than 25 words and state your value proposition in less than 50 (Here are some tips on packing that value prop into a moving elevator pitch).
Build a tight, clean deck -- don't use more than a handful or words on any one slide, don't use small font sizes, forget to label your axes, or use huge tables of numbers.
Avoid elaborate slide builds or animations that make it impossible to go backwards or ad-lib. Plus, complicated slideshow features can be buggy and introduce embarrassing glitches that throw you off balance.
Don't jump right into the middle--set some ground work to engage your listener with your story.
Do not rely on a complicated demo or video as part of your pitch--a simple demo or screenshot is all you have time for.
If you don't know the answer to a question, don't guess, unless you say you are guessing, and you explain the basis for your guess.
Don't over-promise or make super-human claims. Focus on what you are pretty sure you can do, not what you think you maybe you can do. Investors can smell B.S. a mile away.
Don't bring a massive, overly long slide deck--boil it down like maple syrup, to the 10-15 key slides and throw the rest into an appendix.
Don't present numbers that you have not sanity-checked with both a bottoms-up and a top-down analysis. Benchmarks are your friend--use them. Hate to break it to you, but you are unlikely to have revenue of $10M per employee.
Avoid presenting numbers you cannot account for or explain how you arrived at. Even if you are not the numbers person on your team, you need to understand them all.
Managing Yourself
Often the person doing the pitch is her own worst enemy. Even if your deck is great, and the underlying story is compelling, it is easy to mess up the delivery.
Even if you are worried about time, don't nervously rush through your early slides. It is essential to build your story on a foundation and let people acclimate to you and your idea. If you lose them early on, you will never get them back.
Don't go in unpracticed, relying on notes or index cards, or simply reading your slides. Failing to practice is not a perception you want to create.
Don't run over your allotted time (nor should you mess up your team choreography).
Listen carefully to the full question, and answer what is actually being asked. Repeat it if necessary to ensure you got it right.
A sense of humor is great, but avoid being flip, cocky or glib in your presentation. Sorry, but these people don't know you well enough to get your sense of humor.
Never preface an answer with the reminder that "you are not a business person."
Don't mumble, whisper or equivocate; it is essential to project your voice powerfully and to be strong and confident (practice until you at least appear strong and confident).
Body language matters: smile and show some passion for what you are doing.
In particular, don't forget to smile while a question is being asked and consider adopting the habit of saying "that's a good question" on the tough ones.
Don't be offended or take a persistent line of questions personally. It is your fault if they don't understand what you are trying to say.
Don't rebut or argue with questions. The point is not to prove them wrong, it is to educate them on your opportunity. You win by educating them to your view.
Pitching is hard to master. It requires some practice. But if you take the time to do some prep work by mastering the list above, you can avoid including basic mistakes into the mix.
"
"
Profits. Talk of profits, overestimated profits, the failure to understand that investors make money on growth, not profits; startups with high growth rates are rarely profitable; profits in high-growth startups stunt growth and reduce the odds of successful exit. That’s why you need to spend other people’s money, right?
---> GROW VS PROFITS (Excell)
“I don’t need no stinking projections.”
Expecting me to believe your numbers.
Discounted cash flow. IRR and NPV
The annoying myth that nobody reads business plans
Knowing everything.
I don’t want people who get all defensive when challenged.
The small piece of a huge market
Oversharing the science or technology
Not needing the money.
(bonus point) The way overused stock phrases that have been diluted to meaningless
"
* How do you know if your tech startup idea is good or not?
IF AND ONLY IF you deliver the right amount of VALUE that your customers want enough to be willing to open their wallets and give you money in exchange of your delivered VALUE!
Don’t analyze only the idea of your product or market. Focus on the overall VALUE that the product or service delivers!
Execution is the second obstacle to tackle in your journey to achieve success!
Consumers do not buy what you sell. They buy what has value to them.
* Bill Gross: La sencilla razón por la que compañías emergentes tienen éxito - TED Talk - TED.com | https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed?language=es
TIMING
Why startup succeed?
All the forces in the world are not so powerful as an idea whose time has come. -Victor Hugo
Idea
Team
BM
Funding
Timing
Ojo, en todo esto las variaciones pueden ser inmensas: no es lo mismo un equipo que otro, un track record que otro, unos años que otros y un desarrollo de la empresa que otro. Hablo de estándares para el común de los mortales.
Si una startup tiene activos mucho más poderosos, habrá que pagarlos.
Idea
Team
BM
Funding
Timing
All the forces in the world are not so powerful as an idea whose time has come. -Victor Hugo
* ### Other than email lists and social media, how do you start marketing a B2B company?
Title | URL
---------------------------------------|-----------
Other than email lists and social media, how do you start marketing a B2B company? | https://www.quora.com/Other-than-email-lists-and-social-media-how-do-you-start-marketing-a-B2B-company
How do you know if your tech startup idea is good or not? - Quora | https://www.quora.com/How-do-you-know-if-your-tech-startup-idea-is-good-or-not
What are the best ways B2B lead generation with quality? - Quora | https://www.quora.com/What-are-the-best-ways-B2B-lead-generation-with-quality
What is the most common mistake made when pitching your business to potential investors? - Quora | https://www.quora.com/What-is-the-most-common-mistake-made-when-pitching-your-business-to-potential-investors
5 Top Lead Generation Companies and How to Choose One | http://technologyadvice.com/blog/marketing/lead-generation-companies/
4 B2B Marketing Strategies That Deserve Help from an Agency | http://technologyadvice.com/blog/marketing/4-b2b-marketing-strategies-that-deserve-help-from-an-agency/
B2B Lead Generation Services and Appointment Setting - Callbox | https://www.callboxinc.com/appointment-setting-lead-generation/
Lead Generation Software - B2B List Building Tool - Build Sales & Marketing Prospect Lists Online | https://www.egrabber.com/leadgrabberpro/
Unomy - B2B Sales and Marketing Intelligence – Official Website | https://unomy.com/
Software tools
eMail Prospector
Clickback MAIL
ScopeLeads
Meeting scheduler
Calendr
Email address finders
Prospect.io
Hunter
FindThatLead
Lead411
LeadFuze
Data.com
LeadGrabber Pro
Email automation
Reply
Outreach
SalesLoft
Drip
domingo, 14 de enero de 2018
2018.01.08 (W02)
*********************************************************************************
2018.01.08 (W02)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
* Communicating with Confidence
https://www.linkedin.com/learning/communicating-with-confidence/coaching-examples
1h 28m General Released: June 3, 2015 · 5 chapter quizzes
use a power pose b4 the presentation
Take control bt asking one question at the beginning of the presentation
One thought, one face
I am not important, what is important is the information coming out of me
Looking strong can give us genuine confidence - When we are genuinely confident, hormones like endorphins and dopamine give us strong body language and conviction in our voice.
* Influencing Others
https://www.linkedin.com/learning/influencing-others/the-two-truths-of-influence
1h 21m General Released: April 21, 2014
1.
Who to influence, who takes the decision?
Guide them from were they are to were you want them to be.
why thet react like they do? put in their shoes
2. How to Choose the Best Influence Methods for Your Situation
Methos:
1.How to use the influence advantage checklist (In progress)
2.Provide rational analysis (In progress)
3.Cite credible sources (In progress) -Save Cite credible sources
4.Reference legitimate policies, rules, or standards (In progress)
5.Establish urgency or scarcity (In progress)
Make it clear why now is the time to act and clarify what they will lose or miss without action.
6.Demonstrate pain and gain (In progress)
What concerns, risks, or problems can I prevent or what penalties can they avoid?
7Build alliances and coalitions (In progress)
8.Use social proof (In progress)
By pointing out national trends in the direction you want people to behave, and sharing testimonials.
9.Initiate reciprocation or exchange (In progress)
help people see they are doing pogress even if they are not doing it
10.Encourage commitments and consistency (In progress)
Look for positive and relevant ways to encourage people to make public, active, and voluntary commitments.
put the negative b4 the positive stament
11.Present striking comparisons or contrasts (In progress)
Make your ideas simple, specific, and surprising, with images to evoke a reaction that resonates.
usea surprise to talk about something. something they dont speck
12.Add impact to your ideas (In progress)
Focus on values and principles and connect to the broader purpose of their work and lives.
13.Align with shared values, principles, or purposes (In progress)
14.Connect to strategy or high-level goals (In progress)
15.Build rapport, relationships, and trust
What will be the best outcome of this meeting
Ask people in your conversations or projects what would make a great outcome for them
16.Like and be likable
use inclusive term like - us, we, our
Look for commonalities between each other, the rarer the better, and praise qualities you genuinely like.
17.Request help or advice
Ask for advice in ways that reinforce the respect you have for them, and always express gratitude.
18.Be influenceable
allow youself to lear from others
A leader tells her team their contributions initiated the solution and had a positive effect on her personally.
18.Lead by example
Leading by example is shown when you do yourself what you want others to do, and then tell them how you did it and why it worked.
Turn objections into actions
objection are not only obstacles, but clues
thread objection as invitations to learn what really matters most to the people you want to influence
turn objections agains you into actions for them
Energetically explore the objectives to understand them better.
3. How to Make Your Influence Welcomed and Wanted
Go for more than results (In progress)
Influence to inspire
How do you influence others? - especial people that the influence you
pay forward - what the most influencers did for me?
Use gratitude - how they help you
===============================================================
2.BUSINESS
===============================================================
* How does a startup handle enterprise sales? - Quora | https://www.quora.com/How-does-a-startup-handle-enterprise-sales
A-
Hire account executives (sales) and SDRs who already worked for enterprise-size companies in the past
Get some “logos” (big names) as customers early on
Prepare case-studies, testimonials and company/product decks
Prepare for a longer sales cycle (compared to mid-market clients)
Involve more than one person from your end and their end
Use an effective (yet affordable) enterprise-B2B sales stack: Salesforce, Unomy, Salesloft, Yesware, Leadfeeder, RingCentral / TalkDesk, Docusign, Marketo, Pipedrive, etc.
Provide additional training.
Establish a customer success pipeline.
Go out your way to show what sort of ROI they can expect.
Figure out who will make the purchasing decision.
Understand the purchasing evaluation process.
Establish a personal relationship with champions and buyers.
B-
Expect long sales circles:
Realize deals might fall apart (even if you do everything right): I
Sell to multiple stakeholders:
Don't underprice:
Remember decisions are made by employees, not "the company":
Start doing enterprise sales before your product is ready:
Start mid-market. Move up:
* Should we distribute our product first, or should we advertise first? - Quora | https://www.quora.com/Should-we-distribute-our-product-first-or-should-we-advertise-first
You need strategy! STOP and THINK how you can make people WANT your product!
To answer that very complex question you need to get out of your office, knock on doors and talk to potential customers!
Show them your product, ask for their most honest opinion. Ask the right questions, even if you don’t like them!
Most importantly LISTEN TO THEM!
With their feedback, go back to work to give them what they want.
Repeat this process over and over again until they beg for your product!
FEEDBACK
* What is business strategy?
Strategy is identifying your competitive advantage and focusing all your energy and resources on one, or a very few, pivotal objectives which will lead to a cascade of positive outcomes.
Bus Plan -> Lo que hay que conseguir es que el cliente haga ... ---> PLAN
Bus Strategy -> Buscar ser noticias en temas que ya estan pasando.
Como hacer un bussines plan dinamico? Que apartados poner
* Best Startup Ideas?
The best startup ideas are those that serve one or more of the basic human needs. Some of the basic human needs are:
A.The need for certainty: gain pleasure and avoid pain
Best ideas come from personal frustration
Solve a hard problem -> Which pain? Which need we feel?
B.The need for significance: feel unique and special
C.The need for growth: expand knowledge and skills
* Make intangible tangible (help visualize)
When selling an intangible product, do the same. Help the customer to visualise the benefit by creating an imagery for him
The best way to sell something intangible is to make it tangible. Help the person to visualise, help the person to feel.
If your message is that you do something that is already expected, just better, well… that’s not going to generate much market buzz. Maybe you should consider other differentiators?
* Address it soon with a precise solutiom
First tip is - be precise and get to the point as quickly as you can. You need to show the benefits of your product or service, not just key selling points, You need to refer the features of the product with the peculiarities of their business, You need to show the precise benefits and represent solution, So, be prepared and find out the details of their buisness situation.
2018.01.08 (W02)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
* Communicating with Confidence
https://www.linkedin.com/learning/communicating-with-confidence/coaching-examples
1h 28m General Released: June 3, 2015 · 5 chapter quizzes
use a power pose b4 the presentation
Take control bt asking one question at the beginning of the presentation
One thought, one face
I am not important, what is important is the information coming out of me
Looking strong can give us genuine confidence - When we are genuinely confident, hormones like endorphins and dopamine give us strong body language and conviction in our voice.
* Influencing Others
https://www.linkedin.com/learning/influencing-others/the-two-truths-of-influence
1h 21m General Released: April 21, 2014
1.
Who to influence, who takes the decision?
Guide them from were they are to were you want them to be.
why thet react like they do? put in their shoes
2. How to Choose the Best Influence Methods for Your Situation
Methos:
1.How to use the influence advantage checklist (In progress)
2.Provide rational analysis (In progress)
3.Cite credible sources (In progress) -Save Cite credible sources
4.Reference legitimate policies, rules, or standards (In progress)
5.Establish urgency or scarcity (In progress)
Make it clear why now is the time to act and clarify what they will lose or miss without action.
6.Demonstrate pain and gain (In progress)
What concerns, risks, or problems can I prevent or what penalties can they avoid?
7Build alliances and coalitions (In progress)
8.Use social proof (In progress)
By pointing out national trends in the direction you want people to behave, and sharing testimonials.
9.Initiate reciprocation or exchange (In progress)
help people see they are doing pogress even if they are not doing it
10.Encourage commitments and consistency (In progress)
Look for positive and relevant ways to encourage people to make public, active, and voluntary commitments.
put the negative b4 the positive stament
11.Present striking comparisons or contrasts (In progress)
Make your ideas simple, specific, and surprising, with images to evoke a reaction that resonates.
usea surprise to talk about something. something they dont speck
12.Add impact to your ideas (In progress)
Focus on values and principles and connect to the broader purpose of their work and lives.
13.Align with shared values, principles, or purposes (In progress)
14.Connect to strategy or high-level goals (In progress)
15.Build rapport, relationships, and trust
What will be the best outcome of this meeting
Ask people in your conversations or projects what would make a great outcome for them
16.Like and be likable
use inclusive term like - us, we, our
Look for commonalities between each other, the rarer the better, and praise qualities you genuinely like.
17.Request help or advice
Ask for advice in ways that reinforce the respect you have for them, and always express gratitude.
18.Be influenceable
allow youself to lear from others
A leader tells her team their contributions initiated the solution and had a positive effect on her personally.
18.Lead by example
Leading by example is shown when you do yourself what you want others to do, and then tell them how you did it and why it worked.
Turn objections into actions
objection are not only obstacles, but clues
thread objection as invitations to learn what really matters most to the people you want to influence
turn objections agains you into actions for them
Energetically explore the objectives to understand them better.
3. How to Make Your Influence Welcomed and Wanted
Go for more than results (In progress)
Influence to inspire
How do you influence others? - especial people that the influence you
pay forward - what the most influencers did for me?
Use gratitude - how they help you
===============================================================
2.BUSINESS
===============================================================
* How does a startup handle enterprise sales? - Quora | https://www.quora.com/How-does-a-startup-handle-enterprise-sales
A-
Hire account executives (sales) and SDRs who already worked for enterprise-size companies in the past
Get some “logos” (big names) as customers early on
Prepare case-studies, testimonials and company/product decks
Prepare for a longer sales cycle (compared to mid-market clients)
Involve more than one person from your end and their end
Use an effective (yet affordable) enterprise-B2B sales stack: Salesforce, Unomy, Salesloft, Yesware, Leadfeeder, RingCentral / TalkDesk, Docusign, Marketo, Pipedrive, etc.
Provide additional training.
Establish a customer success pipeline.
Go out your way to show what sort of ROI they can expect.
Figure out who will make the purchasing decision.
Understand the purchasing evaluation process.
Establish a personal relationship with champions and buyers.
B-
Expect long sales circles:
Realize deals might fall apart (even if you do everything right): I
Sell to multiple stakeholders:
Don't underprice:
Remember decisions are made by employees, not "the company":
Start doing enterprise sales before your product is ready:
Start mid-market. Move up:
* Should we distribute our product first, or should we advertise first? - Quora | https://www.quora.com/Should-we-distribute-our-product-first-or-should-we-advertise-first
You need strategy! STOP and THINK how you can make people WANT your product!
To answer that very complex question you need to get out of your office, knock on doors and talk to potential customers!
Show them your product, ask for their most honest opinion. Ask the right questions, even if you don’t like them!
Most importantly LISTEN TO THEM!
With their feedback, go back to work to give them what they want.
Repeat this process over and over again until they beg for your product!
FEEDBACK
* What is business strategy?
Strategy is identifying your competitive advantage and focusing all your energy and resources on one, or a very few, pivotal objectives which will lead to a cascade of positive outcomes.
Bus Plan -> Lo que hay que conseguir es que el cliente haga ... ---> PLAN
Bus Strategy -> Buscar ser noticias en temas que ya estan pasando.
Como hacer un bussines plan dinamico? Que apartados poner
* Best Startup Ideas?
The best startup ideas are those that serve one or more of the basic human needs. Some of the basic human needs are:
A.The need for certainty: gain pleasure and avoid pain
Best ideas come from personal frustration
Solve a hard problem -> Which pain? Which need we feel?
B.The need for significance: feel unique and special
C.The need for growth: expand knowledge and skills
* Make intangible tangible (help visualize)
When selling an intangible product, do the same. Help the customer to visualise the benefit by creating an imagery for him
The best way to sell something intangible is to make it tangible. Help the person to visualise, help the person to feel.
If your message is that you do something that is already expected, just better, well… that’s not going to generate much market buzz. Maybe you should consider other differentiators?
* Address it soon with a precise solutiom
First tip is - be precise and get to the point as quickly as you can. You need to show the benefits of your product or service, not just key selling points, You need to refer the features of the product with the peculiarities of their business, You need to show the precise benefits and represent solution, So, be prepared and find out the details of their buisness situation.
domingo, 7 de enero de 2018
2018.01.01 (W01)
*********************************************************************************
2018.01.01 (W01)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
Habits to follow (from the best life-changing books + other places).
List of habits (HabitCoach)
To be in the daily schedule
Mediatation
Fitness
Diet
Check habit list (HabitCoach)
Check to do list
Answer a question
One thing
Self‐Fueled Goals
* work 100% only on your strength then it can be a life changer, and the level of weakness becomes negligible to the success you gain finally.
* Reprogramme yourself
you are born ...
* Warren Buffett How To Turn A $500 Investment Into $400M Dollars
https://www.youtube.com/watch?v=kcYPvbOV_Ss
As it is important to focus on running th business.
You must never forget the main reason for your business to exist in the first place..... The Customer
Why do businesses exist?
> To provide goods and services
> To make money for the owners
> To provide help and support to others (e.g. a social enterprise)
> As a source of employment for the owners
* How Bill Gates reads books
https://www.youtube.com/watch?v=eTFy8RnUkoU
For short, his 4 rules
1 - Take notes in the margins (anything, facts, opinions, any)
to force and check thinking
2 - Don't Start What You Can't Finish
Is it worth it? - in time it will take you
3 - Paper > E-books
4 - Block OUT 1 HOUR
to focus, it's something that can't be 5-10 mins.
Progress
===============================================================
2.BUSINESS
===============================================================
BUSINESS PLAN
------------------------------------
* Cómo Hacer un Plan de Negocios en 10 Sencillos Pasos para Tener una Empresa Eficaz
https://www.youtube.com/watch?v=K6gpMf_aqTk
PARA:
Ordenar idea
Ruta clara hacia donde vas
Comunicar con tu equipo y socios
COMO:
-> Hacerlo al final
-> Es viable? Lo has testeado? Has recopilado dato? Lo tienes contrastado?
-> Si lo hacemos antes solo estaremso justificando pq nuestro modelo de negocio es bueno
-> 20 Pg como max (simplificar datos que has recompilado con el mercado)
Muchos emprendimientos fallan precisamente por falta de un buen enfoque a la hora de diseñar su plan de negocios. La viabilidad es vital.
PARTES:
1.Resumen Ejecutivo (Se hace al final)
Resumen para que el inversor decida si quiere seguir leyendo o no
No dejarse ningun dato clave
2.Propuesta de valor
Que ofreces - producto/servicio
Como es? Que precio tiene? Como funciona el producto y servio? Como funciona la propuesta de valor?
Como llega el clente potencial a esa PV? Como acaba opteniendo esa PV?
Como funcion a para el cliente desde su punto de vista y de la empresa?
3.Modelo de negocio
La PV siempre va integrado en un MN
Pequeños matices?
Las diferentes partes del negcio que hemso testeado con los clientes
Que tipo de modelo (sub, premium...)?
Claves del exito de nuestro MN?
Proyecciones de MN? (Va a evolucionar, se va aquedar asi)
Estructuta de costes?
Como adquieres a tus clientes?
Socios claves?
KPI (como de sano esta tu negocio y hacia donde vamos)
4.Mercado
Explica la trayectoria del mercado
Historico (creciendo, decreciendo...), hacia donde va, proyecciones
Pq es una buena oportunidad de entrar ahora
Matices que solo yo me haya dado cuenta al estudiarlo
Como se como e sl afoto del mercado? (analizar competidores)
Tiene potencial de crecimiento?
Analizar competencia - cuales son su proyecciones, crecen, decrece, caunto invierten en I+D
5.Ruta al mercado
Como entarr en el ?
Como acercarnos a el?
NO Estrategias unicas y esporadicas (youtubers, influencers...)
SI Estrategias replicables a futuro
Con datos a largo plazo y que tenga sentido (??? en nuestro caso???)
Que nicho atacamos? (a quien ataco exactamente)
Facilitar entender a equipo/inversor de entender como vamso a llegar a ellos
6.Equipo (lo primero que ven)
Quien esta detras
Esperiencia, conocimiento de mercado, como nos compenetramos,
pq nosotros somos los idoneos para ejecutar este plan de empresa
Descripcion de cada persona
que ha echo hasta ahora? que habilidades tiene
7.Traccion (En que momento estamso actualmente)
Hitos hasta ahora
Que objetivos te has puesto y como has llegado a allos
Usuarios/clientes tenemos
8.Proyeccions
Que vas ha hacer en un futro
que onjetivos tienes
Que vas ha hacer con el dinero?
Como vas a llegar
9.Finazas
Proyecciones
Flujo de caja (importante)
Cuando vasa a morir?, cuanto dinero necesitas?
PIG
Balance
10.Por que invertir?
Que estamos pidiendo?
Recalcar pq somos los idoneos y como nuestra empresa va atenre un gran ROI
INDEX:
What we do?
Mission
Vision
Product proposition
Market
Market size
Market evolution
Competitors
Market trends
Opportunity
Opportunity
What makes us unique
Competitive advantages
Business model
Revenue stream-business model
* FAQ:
Cuestiones a responder para hacer el plan de empresa
Con quien me quiero comparar, articulos a info relacionada
Cual es el customer journey de nuestro cliente?
Cual es el plus que le das que cierra el circulo?
Cosass que pueden hacer perder valor al producto?
Que han prometido los grandes en los ultimos años?
Why we are not selling?
No copywrite (PP,WEB,Video)
No contacts
No name
Traparente – no queda claro lo de trasparente
Los algoritmos mejoran gestión aplicaciones
Actividad de la empresa - Esplicar lo que hace, no lo que es. ION
GUERRILLA:
Que funcionalidades le puedo dar a la web? que quiero que hagan con la web???
ION usar un perfil de facebook con el perfil de nuestros posibles clientes para ver que tipo de publicidad les pone
Los gurus que mas escuchan ---->
Intentar salir en medios famoso (ej:las paginas de la UVE)
Cuando tengamso la web poner un twit diciendo q tenemso pagina web
CONECTORS:
They say there is not greater incentive than the money, so...
We will give 10% to anyone that helps us selling the IP or getting money
---
### How would a founder convert a product into a business? - Quora
Title | URL
---------------------------------------|-----------
How would a founder convert a product into a business? - Quora | https://www.quora.com/How-would-a-founder-convert-a-product-into-a-business
Home - Quora | https://www.quora.com/
Why do so many small businesses fail? | https://www.quora.com/Why-do-so-many-small-businesses-fail
Home - Quora | https://www.quora.com/
Is it possible to devote your whole life to entrepreneurship and have no successes? | https://www.quora.com/Is-it-possible-to-devote-your-whole-life-to-entrepreneurship-and-have-no-successes
If you read a book once a week for one year, what will happen to you? | https://www.quora.com/If-you-read-a-book-once-a-week-for-one-year-what-will-happen-to-you
What is your one important 'must-achieve' goal for 2018? - Quora | https://www.quora.com/What-is-your-one-important-must-achieve-goal-for-2018
How can you tell an amateur web developer from a professional? | https://www.quora.com/How-can-you-tell-an-amateur-web-developer-from-a-professional
Is it illegal to install OS X on non-Apple Hardware, aka 'Hackintosh'? | https://www.quora.com/Is-it-illegal-to-install-OS-X-on-non-Apple-Hardware-aka-Hackintosh
Note: This term can be applied in very different scenarios and conditions, The best way to convert a product into a business, is through the business model.
===============================================================
4.BOOKS
===============================================================
* BOOKS
Management & Leadership
Psychology & Personal Growth
Happiness
Bussiness
Parenting
Health & Fitness
Section 1: Understanding Success
Section 2: Learning & Skill Development
Section 3: Getting Stuff Done
Section 4: Innovating
* The Code of the Extraordinary Mind: 10 Laws to Enhance Happiness, Mindfulness, and Influence (Inglés) Tapa dura – 10 may 2016
de Vishen Lakhiani (Autor)
### The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms by Vishen Lakhiani | Goodreads
--- BRIEF ---
14 concrete actions that can be easily implemented in one’s life.
However, some of actions can be combined, which makes it much simpler.
I implemented around 10 of them, and this is how I did it.
Dont atach happiness to every goal = Happyness is more than goals
Dont be afraid to fail = Fail but fail fast
--- A ---
1.6 Phase Guided Meditation
https://www.youtube.com/watch?v=EaRu14P9H84
Some of the things mentioned in the book that are covered by the six phases of meditation are:
The power of gratitude
Forgiveness
Live in blessing
Create self-love
Discover your quest
2.Envision your life
3 Most Important Questions.
https://www.youtube.com/watch?v=f8eU5Pc-y0g
Goal setting is an absurd practice that I gave up long ago.
It simply is too dangerous when done without the right training.
In short, we get obsessed with the 'means', rather than the 'end'.
Ther aretwo types of goals: means goals and end goals.
Means goals are ones that usually come from culturescape and are not really connected with our deep desire.
A good example of a means goal is: I will finish studying so I can become an entrepreneur.
End goals - the correct mission statement should include the vision of your perfect life and what you want to experience.
PART 1: Set Self‐Fueled Goals
Set self fuel goals to reliable generate hapines so you can set to persued large goals with nothing to loose
Base expirient within your control, your power, no one can take them away from you! --->
How long it takes to fill each everyday?
1.To feel loved, I can: ___________________________________ (Smiling people talking to me - simplejo)
2.To feel a sense of growth, I can: _____________________ (Feel up my Diary Routing)
3.To have an amazing experience, I just need to: ______ (Feel Free - Freedom)
PART 2: Ask Three Important Questions
Expiriences you want -> How you need to grow to have dos expirences + how you will contribute to the world as a result
You will be happy + fulfill -> its all about experiencing live!
1.If time and money were no object, and I didn't have to seek anyone’s permission, what experiences would I want to have?
See the environment you want to live in, the adventures you want to have, and the things you want to experience with your friends and family.
2.How will I need to grow to have those experiences?
See yourself growing physically, intellectually, and spiritually to become your best self. See the skills you need to develop to have the experiences you desire.
3.As a result of growing, how will I be able to give back to the world?
See yourself having an impact on your family, your company, and your community. See the ways you are able to share your creative self with the world.
1.EXPIRIENCE
travel with the family with no worries (money,safety)
create my own succesfull companies
help other create their companies fulfill their dreams
big wedding/party with everyone
fligh - caida libre
be remeber as something especial by many but without being famous
disapear (be alone and free, do nothing)
2.GROW
Schedule better my time
Be super organise
Get the skills of a leader - confident, convincing, apealing, trusfull, empathetic, solve situations, dialogante, clever
Be healthy and fit - able to play football 73kg 10%fat
Meet interesting and powerful people
3.CONTRIBUTION
Improve football to the next level
Make my players/people around me: question things, educated, self thinking, good with others, fighters, justos
Make people happier
Make people wanting to do things for others voluntarily
3.Be happy now, not later
Books
http://www.gethabitcoach.com/books/happiness-advantage/
http://www.gethabitcoach.com/books/the-code-of-the-extraordinary-mind/
Our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive.
I strongly believe that if you truly want to change the world and contribute to humanity, you should start with your happiness.
--- B ---
Key takeaways are:
1) don't live by society's rules, decide what is appropriate for you, university, a particular career path may not be right for you
2) overcome limiting beliefs, believe in yourself
3) trust your intuition - be guided in which customers to call
4) visualise success
5) exercise
6) meditate
7) have a quest/mission in life
--- RESOURCES ---
Title | URL
---------------------------------------|-----------
The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms by Vishen Lakhiani - Goodreads | https://www.goodreads.com/book/show/26114571-the-code-of-the-extraordinary-mind
The Code of the Extraordinary Mind: 10 Laws to Enhance Happiness, Mindfulness, and Influence: Amazon.es: Vishen Lakhiani: Libros en idiomas extranjeros | https://www.amazon.es/Code-Extraordinary-Mind-Unconventional-Redefine/dp/1623367085
THE CODE OF THE EXTRAORDINARY MIND by Vishen Lakhiani - Animated Core Message - YouTube | https://www.youtube.com/watch?v=GtEtGnTBrQM&feature=youtu.be
Microsoft Word - The Code of the Extraordinary Mind | https://convertkit.s3.amazonaws.com/assets/documents/4427/968108/The_Code_of_the_Extraordinary_Mind.pdf
Actions from this book probably changed my life more than from any other - Get app | http://www.gethabitcoach.com/blog/actions-from-this-book-changed-my-life/
- HabitCoach app | http://www.gethabitcoach.com/books/the-code-of-the-extraordinary-mind/
- HabitCoach app | http://www.gethabitcoach.com/books/happiness-advantage/
Get HabitCoach app | http://www.gethabitcoach.com/
HabitCoach - Actionable Books on the App Store | https://itunes.apple.com/us/app/habitcoach-turn-knowledge-into-action/id1262373262?mt=8
Mindvalley - YouTube - YouTube | https://www.youtube.com/channel/UCg3F5jxUrSvJQICen48cX4w/videos
The 3 Most Important Questions to Ask Yourself - YouTube | https://www.youtube.com/watch?v=f8eU5Pc-y0g
3-most-important-questions.pdf | file:///Users/unai/Downloads/3-most-important-questions.pdf
The Code of the Extraordinary Mind | http://www.thecodexmind.com/?utm_campaign=mva-book&utm_source=cm-&utm_medium=&utm_content=generalvideos
Mindvalley Academy - Ultimate Personal Growth Online University | https://www.mindvalleyacademy.com/?PSubscriptionID=&OrderID=&msk=&layout=plain
The 3 Most Important Questions to Ask Yourself | http://www.mindvalley.com/goal-setting-redefined
6 Phase Guided Meditation by Vishen Lakhiani - YouTube | https://www.youtube.com/watch?v=EaRu14P9H84
Omvana - Meditation for All on the App Store | https://itunes.apple.com/us/app/omvana-meditation-for-all/id595585396?mt=8
https://www.amazon.es/Code-Extraordinary-Mind-Unconventional-Redefine/dp/1623367085
https://www.goodreads.com/book/show/26114571-the-code-of-the-extraordinary-mind
http://www.gethabitcoach.com/blog/actions-from-this-book-changed-my-life/
...
2018.01.01 (W01)
*********************************************************************************
===============================================================
1.PERSONAL GROWTH
===============================================================
Habits to follow (from the best life-changing books + other places).
List of habits (HabitCoach)
To be in the daily schedule
Mediatation
Fitness
Diet
Check habit list (HabitCoach)
Check to do list
Answer a question
One thing
Self‐Fueled Goals
* work 100% only on your strength then it can be a life changer, and the level of weakness becomes negligible to the success you gain finally.
* Reprogramme yourself
you are born ...
* Warren Buffett How To Turn A $500 Investment Into $400M Dollars
https://www.youtube.com/watch?v=kcYPvbOV_Ss
As it is important to focus on running th business.
You must never forget the main reason for your business to exist in the first place..... The Customer
Why do businesses exist?
> To provide goods and services
> To make money for the owners
> To provide help and support to others (e.g. a social enterprise)
> As a source of employment for the owners
* How Bill Gates reads books
https://www.youtube.com/watch?v=eTFy8RnUkoU
For short, his 4 rules
1 - Take notes in the margins (anything, facts, opinions, any)
to force and check thinking
2 - Don't Start What You Can't Finish
Is it worth it? - in time it will take you
3 - Paper > E-books
4 - Block OUT 1 HOUR
to focus, it's something that can't be 5-10 mins.
Progress
===============================================================
2.BUSINESS
===============================================================
BUSINESS PLAN
------------------------------------
* Cómo Hacer un Plan de Negocios en 10 Sencillos Pasos para Tener una Empresa Eficaz
https://www.youtube.com/watch?v=K6gpMf_aqTk
PARA:
Ordenar idea
Ruta clara hacia donde vas
Comunicar con tu equipo y socios
COMO:
-> Hacerlo al final
-> Es viable? Lo has testeado? Has recopilado dato? Lo tienes contrastado?
-> Si lo hacemos antes solo estaremso justificando pq nuestro modelo de negocio es bueno
-> 20 Pg como max (simplificar datos que has recompilado con el mercado)
Muchos emprendimientos fallan precisamente por falta de un buen enfoque a la hora de diseñar su plan de negocios. La viabilidad es vital.
PARTES:
1.Resumen Ejecutivo (Se hace al final)
Resumen para que el inversor decida si quiere seguir leyendo o no
No dejarse ningun dato clave
2.Propuesta de valor
Que ofreces - producto/servicio
Como es? Que precio tiene? Como funciona el producto y servio? Como funciona la propuesta de valor?
Como llega el clente potencial a esa PV? Como acaba opteniendo esa PV?
Como funcion a para el cliente desde su punto de vista y de la empresa?
3.Modelo de negocio
La PV siempre va integrado en un MN
Pequeños matices?
Las diferentes partes del negcio que hemso testeado con los clientes
Que tipo de modelo (sub, premium...)?
Claves del exito de nuestro MN?
Proyecciones de MN? (Va a evolucionar, se va aquedar asi)
Estructuta de costes?
Como adquieres a tus clientes?
Socios claves?
KPI (como de sano esta tu negocio y hacia donde vamos)
4.Mercado
Explica la trayectoria del mercado
Historico (creciendo, decreciendo...), hacia donde va, proyecciones
Pq es una buena oportunidad de entrar ahora
Matices que solo yo me haya dado cuenta al estudiarlo
Como se como e sl afoto del mercado? (analizar competidores)
Tiene potencial de crecimiento?
Analizar competencia - cuales son su proyecciones, crecen, decrece, caunto invierten en I+D
5.Ruta al mercado
Como entarr en el ?
Como acercarnos a el?
NO Estrategias unicas y esporadicas (youtubers, influencers...)
SI Estrategias replicables a futuro
Con datos a largo plazo y que tenga sentido (??? en nuestro caso???)
Que nicho atacamos? (a quien ataco exactamente)
Facilitar entender a equipo/inversor de entender como vamso a llegar a ellos
6.Equipo (lo primero que ven)
Quien esta detras
Esperiencia, conocimiento de mercado, como nos compenetramos,
pq nosotros somos los idoneos para ejecutar este plan de empresa
Descripcion de cada persona
que ha echo hasta ahora? que habilidades tiene
7.Traccion (En que momento estamso actualmente)
Hitos hasta ahora
Que objetivos te has puesto y como has llegado a allos
Usuarios/clientes tenemos
8.Proyeccions
Que vas ha hacer en un futro
que onjetivos tienes
Que vas ha hacer con el dinero?
Como vas a llegar
9.Finazas
Proyecciones
Flujo de caja (importante)
Cuando vasa a morir?, cuanto dinero necesitas?
PIG
Balance
10.Por que invertir?
Que estamos pidiendo?
Recalcar pq somos los idoneos y como nuestra empresa va atenre un gran ROI
INDEX:
What we do?
Mission
Vision
Product proposition
Market
Market size
Market evolution
Competitors
Market trends
Opportunity
Opportunity
What makes us unique
Competitive advantages
Business model
Revenue stream-business model
* FAQ:
Cuestiones a responder para hacer el plan de empresa
Con quien me quiero comparar, articulos a info relacionada
Cual es el customer journey de nuestro cliente?
Cual es el plus que le das que cierra el circulo?
Cosass que pueden hacer perder valor al producto?
Que han prometido los grandes en los ultimos años?
Why we are not selling?
No copywrite (PP,WEB,Video)
No contacts
No name
Traparente – no queda claro lo de trasparente
Los algoritmos mejoran gestión aplicaciones
Actividad de la empresa - Esplicar lo que hace, no lo que es. ION
GUERRILLA:
Que funcionalidades le puedo dar a la web? que quiero que hagan con la web???
ION usar un perfil de facebook con el perfil de nuestros posibles clientes para ver que tipo de publicidad les pone
Los gurus que mas escuchan ---->
Intentar salir en medios famoso (ej:las paginas de la UVE)
Cuando tengamso la web poner un twit diciendo q tenemso pagina web
CONECTORS:
They say there is not greater incentive than the money, so...
We will give 10% to anyone that helps us selling the IP or getting money
---
### How would a founder convert a product into a business? - Quora
Title | URL
---------------------------------------|-----------
How would a founder convert a product into a business? - Quora | https://www.quora.com/How-would-a-founder-convert-a-product-into-a-business
Home - Quora | https://www.quora.com/
Why do so many small businesses fail? | https://www.quora.com/Why-do-so-many-small-businesses-fail
Home - Quora | https://www.quora.com/
Is it possible to devote your whole life to entrepreneurship and have no successes? | https://www.quora.com/Is-it-possible-to-devote-your-whole-life-to-entrepreneurship-and-have-no-successes
If you read a book once a week for one year, what will happen to you? | https://www.quora.com/If-you-read-a-book-once-a-week-for-one-year-what-will-happen-to-you
What is your one important 'must-achieve' goal for 2018? - Quora | https://www.quora.com/What-is-your-one-important-must-achieve-goal-for-2018
How can you tell an amateur web developer from a professional? | https://www.quora.com/How-can-you-tell-an-amateur-web-developer-from-a-professional
Is it illegal to install OS X on non-Apple Hardware, aka 'Hackintosh'? | https://www.quora.com/Is-it-illegal-to-install-OS-X-on-non-Apple-Hardware-aka-Hackintosh
Note: This term can be applied in very different scenarios and conditions, The best way to convert a product into a business, is through the business model.
===============================================================
4.BOOKS
===============================================================
* BOOKS
Management & Leadership
Psychology & Personal Growth
Happiness
Bussiness
Parenting
Health & Fitness
Section 1: Understanding Success
Section 2: Learning & Skill Development
Section 3: Getting Stuff Done
Section 4: Innovating
* The Code of the Extraordinary Mind: 10 Laws to Enhance Happiness, Mindfulness, and Influence (Inglés) Tapa dura – 10 may 2016
de Vishen Lakhiani (Autor)
### The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms by Vishen Lakhiani | Goodreads
--- BRIEF ---
14 concrete actions that can be easily implemented in one’s life.
However, some of actions can be combined, which makes it much simpler.
I implemented around 10 of them, and this is how I did it.
Dont atach happiness to every goal = Happyness is more than goals
Dont be afraid to fail = Fail but fail fast
--- A ---
1.6 Phase Guided Meditation
https://www.youtube.com/watch?v=EaRu14P9H84
Some of the things mentioned in the book that are covered by the six phases of meditation are:
The power of gratitude
Forgiveness
Live in blessing
Create self-love
Discover your quest
2.Envision your life
3 Most Important Questions.
https://www.youtube.com/watch?v=f8eU5Pc-y0g
Goal setting is an absurd practice that I gave up long ago.
It simply is too dangerous when done without the right training.
In short, we get obsessed with the 'means', rather than the 'end'.
Ther aretwo types of goals: means goals and end goals.
Means goals are ones that usually come from culturescape and are not really connected with our deep desire.
A good example of a means goal is: I will finish studying so I can become an entrepreneur.
End goals - the correct mission statement should include the vision of your perfect life and what you want to experience.
PART 1: Set Self‐Fueled Goals
Set self fuel goals to reliable generate hapines so you can set to persued large goals with nothing to loose
Base expirient within your control, your power, no one can take them away from you! --->
How long it takes to fill each everyday?
1.To feel loved, I can: ___________________________________ (Smiling people talking to me - simplejo)
2.To feel a sense of growth, I can: _____________________ (Feel up my Diary Routing)
3.To have an amazing experience, I just need to: ______ (Feel Free - Freedom)
PART 2: Ask Three Important Questions
Expiriences you want -> How you need to grow to have dos expirences + how you will contribute to the world as a result
You will be happy + fulfill -> its all about experiencing live!
1.If time and money were no object, and I didn't have to seek anyone’s permission, what experiences would I want to have?
See the environment you want to live in, the adventures you want to have, and the things you want to experience with your friends and family.
2.How will I need to grow to have those experiences?
See yourself growing physically, intellectually, and spiritually to become your best self. See the skills you need to develop to have the experiences you desire.
3.As a result of growing, how will I be able to give back to the world?
See yourself having an impact on your family, your company, and your community. See the ways you are able to share your creative self with the world.
1.EXPIRIENCE
travel with the family with no worries (money,safety)
create my own succesfull companies
help other create their companies fulfill their dreams
big wedding/party with everyone
fligh - caida libre
be remeber as something especial by many but without being famous
disapear (be alone and free, do nothing)
2.GROW
Schedule better my time
Be super organise
Get the skills of a leader - confident, convincing, apealing, trusfull, empathetic, solve situations, dialogante, clever
Be healthy and fit - able to play football 73kg 10%fat
Meet interesting and powerful people
3.CONTRIBUTION
Improve football to the next level
Make my players/people around me: question things, educated, self thinking, good with others, fighters, justos
Make people happier
Make people wanting to do things for others voluntarily
3.Be happy now, not later
Books
http://www.gethabitcoach.com/books/happiness-advantage/
http://www.gethabitcoach.com/books/the-code-of-the-extraordinary-mind/
Our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive.
I strongly believe that if you truly want to change the world and contribute to humanity, you should start with your happiness.
--- B ---
Key takeaways are:
1) don't live by society's rules, decide what is appropriate for you, university, a particular career path may not be right for you
2) overcome limiting beliefs, believe in yourself
3) trust your intuition - be guided in which customers to call
4) visualise success
5) exercise
6) meditate
7) have a quest/mission in life
--- RESOURCES ---
Title | URL
---------------------------------------|-----------
The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms by Vishen Lakhiani - Goodreads | https://www.goodreads.com/book/show/26114571-the-code-of-the-extraordinary-mind
The Code of the Extraordinary Mind: 10 Laws to Enhance Happiness, Mindfulness, and Influence: Amazon.es: Vishen Lakhiani: Libros en idiomas extranjeros | https://www.amazon.es/Code-Extraordinary-Mind-Unconventional-Redefine/dp/1623367085
THE CODE OF THE EXTRAORDINARY MIND by Vishen Lakhiani - Animated Core Message - YouTube | https://www.youtube.com/watch?v=GtEtGnTBrQM&feature=youtu.be
Microsoft Word - The Code of the Extraordinary Mind | https://convertkit.s3.amazonaws.com/assets/documents/4427/968108/The_Code_of_the_Extraordinary_Mind.pdf
Actions from this book probably changed my life more than from any other - Get app | http://www.gethabitcoach.com/blog/actions-from-this-book-changed-my-life/
- HabitCoach app | http://www.gethabitcoach.com/books/the-code-of-the-extraordinary-mind/
- HabitCoach app | http://www.gethabitcoach.com/books/happiness-advantage/
Get HabitCoach app | http://www.gethabitcoach.com/
HabitCoach - Actionable Books on the App Store | https://itunes.apple.com/us/app/habitcoach-turn-knowledge-into-action/id1262373262?mt=8
Mindvalley - YouTube - YouTube | https://www.youtube.com/channel/UCg3F5jxUrSvJQICen48cX4w/videos
The 3 Most Important Questions to Ask Yourself - YouTube | https://www.youtube.com/watch?v=f8eU5Pc-y0g
3-most-important-questions.pdf | file:///Users/unai/Downloads/3-most-important-questions.pdf
The Code of the Extraordinary Mind | http://www.thecodexmind.com/?utm_campaign=mva-book&utm_source=cm-&utm_medium=&utm_content=generalvideos
Mindvalley Academy - Ultimate Personal Growth Online University | https://www.mindvalleyacademy.com/?PSubscriptionID=&OrderID=&msk=&layout=plain
The 3 Most Important Questions to Ask Yourself | http://www.mindvalley.com/goal-setting-redefined
6 Phase Guided Meditation by Vishen Lakhiani - YouTube | https://www.youtube.com/watch?v=EaRu14P9H84
Omvana - Meditation for All on the App Store | https://itunes.apple.com/us/app/omvana-meditation-for-all/id595585396?mt=8
https://www.amazon.es/Code-Extraordinary-Mind-Unconventional-Redefine/dp/1623367085
https://www.goodreads.com/book/show/26114571-the-code-of-the-extraordinary-mind
http://www.gethabitcoach.com/blog/actions-from-this-book-changed-my-life/
...
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